Category Archives: Badvertising

Badvertising: Social Studies

In this installment of MarketSmiths’ Badvertising we shift gears a little and ask the question: Does every company need to be on social media? As usual, do not try this at home!

Penn State: Don’t Forget To Like Us (After You Pay Us)

Imagine that you’re visiting a friend at Penn State University. When you get back to your car, you see a fresh parking violation ticket stuck on your car. “Well, that stinks,” you think, as you flip it over and you see this:

Ticket

(Photo via Jeff Helffrich / Pinterest)

“Like you on Facebook? Follow you on Twitter? I don’t want to ‘like’ you, I want to punch you in the damn nose!”

As funny as it seems for Penn State’s parking office to ask for likes and follows, it does beg the question: should every business be on social media? Do mom and pop shops, small neighborhood stores, parking lots, actually benefit from a social media presence?

And do people really have an interest in following, say, the Facebook page of a Las Vegas funeral home?

It’s Free Advertising. Right?

In theory, it’s free—but then, so is repairing your own car. Unless you know exactly what you’re doing, you risk turning your car into a planter. A proper social media presence takes time, resources, and a solid marketing strategy to build and maintain a following. Somebody has to deal with customer feedback and continually share content, be it a professional copywriter or Carl in accounting.

So, is social media right for your small business?

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What Do The Experts Say?

According to a recent report by Social Media Examiner, 92% of marketers who work with small businesses believe that social media plays a necessary, if not integral, role in their marketing strategies.

However, a recent Forbes article it cites a survey by Manta, one of the largest online resources dedicated to small business, which shows that around 61% of small businesses don’t see any return on their social media investment.

So, Now What?

Like anything, it gets down to doing things right, and social media is no exception. Unless you want to spend an inordinate amount of time figuring out various media platforms and software and drafting copy, it’s best to hire professionals: a marketing firm with copywriters who will craft your content and reinforce your brand.

Successful social media engages, so give your followers a reason to follow: offer incentives like coupons, loyalty rewards, or specials. Yes, that means making a strategy, setting goals, and spending a little money. If done right, your social media presence can be a rewarding experience that makes customers want to come back and share your content with others.

Granted, it’s still weird that Penn State’s parking office wants you to like them on Facebook after they ticket you.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

{photo credit: https://www.pinterest.com/pin/322781498266934227/}

 

“Like you on Facebook? Follow you on Twitter? I don’t want to ‘like’ you, I want to punch you in the damn nose!”

 

As funny/perplexing as it seems for Penn State’s parking office—a place whose sole purpose is to fine you for violating their parking rules—to ask for likes and follows, it does beg the question: Should every business be on social media? Do mom and pop shops, small neighborhood stores—parking lots—actually benefit from a social media presence? And do people really have an interest in following, say, the Facebook page of a Las Vegas funeral home {http://www.facebook.com/pages/Palm-Mortuary-Northwest-Cemetery/125275364197726}?

Jim recalls a priceless piece of advice that an English teacher once gave him. Throwing a dictionary onto his desk he said, “All of the words are in there, Yoakum, just put them in the right order.” Putting the right words in the right order has been Jim’s goal ever since, and he has honed his skills over the years to include award-winning copywriting, the scripting of three produced movies, the authoring of numerous novels and non-fiction books—and even a stint as writing partners with the late Graham Chapman of Monty Python fame. He is also US Curator of Chapman’s archives. To make himself even more insufferable, Jim has also produced comedy CDs and DVDs. While Jim does not lament his misspent youth, playing drums in a rock ‘n’ roll band, he does however wish he had back all of those brain cells that he ruthlessly killed.

Badvertising: The Grim Truth

In this installment of MarketSmiths’ Badvertising we examine the difference between a good marketing idea and a bad, oh so very bad, marketing idea. As usual, do not try this at home!

Using Death to Sell Parking Spaces

Back in 2014, a middle-aged man was discovered dead in his car at the parking lot at Chicago’s O’Hare airport.

Badvertising: A Slice of Life

In this installment of MarketSmiths’ Badvertising, we look at how Domino’s mishandled a compliment on social media. As usual, do not try this at home!

Domino’s: “Sorry You Like Our Pizza.”

Sometimes you just get in your own way. Back in 2013, a young woman named Jeaneth Tavares ordered a Domino’s Pan Pizza.

Badvertising: Hot Under the Collar

In this installment of MarketSmiths’ Badvertising we look at how Target ignored social media backlash and won. As usual, do not try this at home!

Some See Target’s OCD Sweater as More OMG Than LOL

‘Twas the season of Christmas in twenty-fifteen,

and some shoppers were angry, upset, and mean.

Badvertising: I’ll Drink to That

In this installment of MarketSmiths’ Badvertising, we examine what happens to creative copywriters when good intentions go wrong. As usual, do not try this at home!

Heineken’s “Hero” Campaign’s Mixed Message

Not long ago, Heineken released an ad campaign titled “Moderate Drinkers Wanted.” It shows women dumping their drunk boyfriends at the bar, singing “I Need A Hero” by Bonnie Tyler.  

Badvertising: Foul Shot

In this installment of MarketSmiths’ Badvertising, we examine what happens when you shoot for the hoop but end-up dribbling the ball instead. As usual, do not try this at home!

Under Armour Fumbles, Mocks WWII Heroes

In our post-9/11 world, the last thing that any American company—especially a young and growing one—wants is to be associated with disrespect toward the military.

Badvertising: This Is Why We Can’t Have Nice Things

In this installment of MarketSmiths’ Badvertising we look at what happens when the adults leave the children in charge. As usual, do not try this at home!

Google Maps Loses It’s Direction

You ever heard of Bugdroid Park? No? It’s located in the outskirts of Rawalpinda, Pakistan, a few miles southwest of Islamabad—at least it was there, back in April, 2015, according to Google Maps.

Badvertising: Bad Medicine?

In this installment of MarketSmiths’ Badvertising we look at how a corporate retail giant rebuffed demands to withdraw a questionable product. As usual, do not try this at home!

Target Gets Needled For Selling Syringe Pens

In a rare instance of corporate chutzpah, retail giant Target decided to fight back against a public outcry to pull ink pens in the shape of syringes from its shelves.

Badvertising: Flag Flap

In this installment of MarketSmiths’ Badvertising, we remind ourselves of the power of social media. As usual, do not try this at home!

PacSun’s Upside-Down Flag Shirt

PacSun had to wave the white flag after their controversial upside-down American flag shirt outraged shoppers.

Badvertising: Pale Ale-ibi

In this installment of MarketSmiths’ Badvertising, we examine what happens when you take a revered leader’s image, turn him into a cartoon robot, and use it to sell beer. As usual, do not try this at home!

New England Brewing Company & the Gandhi-Bot

When I think refreshment, I think of, say, a crisp India Pale Ale.

Badvertising: Urban Outfitters’ Bloody Sweatshirt

In this installment of MarketSmiths’ Badvertising, we discuss the time Urban Outfitters “went there” with their highly questionable Kent State University “vintage” sweatshirt. As usual, DO NOT TRY THIS AT HOME!

Urban Outfitters’ Kent State Sweatshirt Had People Seeing Red

On May 4th, 1970, four unarmed Kent State students were gunned down by the Ohio National Guard.

Digital Strategy by MadPipe

UX by Lucy Dotson

Photography by Chellise Michael

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