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Logos, schmogos. We love em, but that s not all there is to your brand and your reputation. Don t forget your message, your attitude, your tone, an...

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#WordsWeLove: The Joys of Summer & Breaking $1 Billion

Welcome to the second installment of #WordsWeLove, where we shine a spotlight on copywriting that wins our hearts, stimulates our minds, and puts a smile on our faces. 

The Joys of Summer

Spotted on a Hudson Grace store in Marin County, this gorgeous copy elegantly plays out the simple pleasures of summer. Although not their original content--the phrase can be spotted across the internet--it's strategically on-brand for this chic home décor store and entrancing for anyone passing by. 

In case you can’t make it out in the photo above, the copy reads:

Summer.

Hair gets lighter.
Skin gets darker.
Water gets warmer.
Drinks get colder.
Music gets louder.
Nights get longer.
Life gets better. 

Breaking $1 Billion (Almost) 

We recently stumbled across Bisnow, a commercial real estate e-pub for the DC area and became mesmerized by their writing style. 


Playful, smart, and hilarious, their content grabs your attention, conveys their message, and injects some serious personality to a typically buttoned-up industry. 

Check out their hysterical achievements listed on their entertaining About page. The "long walks on the beach" is an awesome touch, too. 

Stay tuned for the next installment of #WordsWeLove! 

It’s late. You’ve been roaming around New York City searching for a simple dessert, and nothing yet has caught your eye. Desperately tweeting north on Mulberry, you hang right on Spring Street when BAAM: there it is. The sweetheart of all food. Rice pudding. 

You've stumbled on Rice to Riches, a dessert oasis decked with neon lights, futuristic tables and…. copy? 


That’s right. Rice To Riches has lured in another fashionista with a declaration we can proudly unite behind, above.

Being sassed by pudding feels good. Lining the walls are mini-campaigns. They're sort of the anti-infographic: pithy, data-less tributes to fat, fat-free, Hollywood, plumber's crack, and anything else that whipped, cream-laden rice might stick to. Boundaries aren't abundant, but feistiness is. To wit: “KISS MY FAT FREE ASS!!!” is illustrated by the not-so-fat-free ass in question, below. 



Irony is a hallmark, too. Looking around, I see others--as likely careful about their diets as this meat-free, veggie-loving, mostly gluten-free blogger--choosing this as their weekly indulgence. "It's okay!" "There's love in pudding." "You're in great company--look around!" these signs proclaim. Awesome content strategy; no? Effectiveness is in the calories (and stop counting!).

I had the Cheesecake (medium!), and stole a bite of my friend's Rocky Road. Now I'm all set...till next week!

ICYMI: LeBron James, History's Typos, Logo Psychology

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Welcome to the first installment of MarketSmiths’ In Case You Missed It, our roundup of the best content from around the web. Our shares will gravitate around writing, creativity, language, branding, and whatever else strikes our fancy, pushes our buttons, and stirs our souls. 

► Last Friday, LeBron James announced via online essay that he was returning to the Cleveland Cavaliers four years after taking his talents to South Beach. We thought it was exceptionally written (especially for someone who skipped college classes to go pro). The stunning missive was written in secret the night before—check out AdAge’s story behind the announcement for more juicy details.  

► Just in time for the 4th of July, a Princeton professor spotted what looks like a typo in the Declaration of Independence. It seems an extra period accidently appeared at the end of the famous phrase, “life, liberty and the pursuit of happiness,” significantly changing its meaning. Check out these other historical flubs that eventually became facts with 10 Words That Started Out as Errors.

► What does your brand’s palette say about it? We all know that colors can evoke emotions: this infographic on the psychology behind logo colors—dotted with well-known brands—is absolutely fascinating. MarketSmiths’ colors fall somewhere between growth and trust—appropriate, huh?  

► A new installation in Berlin’s Jewish Museum is taking writing to a whole new level, showing off Torah-writing robots that can produce the sacred text four times faster than a human scribe. (No, the resulting scroll is not considered kosher.)

► Finally, two journalists were hospitalized after attempting to eat a burger spicier than pepper spray (they’re fine now). Hopefully MarketSmiths’ new #CopywritersLoveFood feature goes a bit better. 

Stay tuned for our next edition of #ICYMI!