Subscribe to this feedHow to Write a Really Good LinkedIn Profile

I rewrote my LinkedIn profile last week. I was fresh from LinkedIn training with the wonderful Ana Quillinan, and I realized that my profile didn’t contain information which would lead people to find us. No longer...

90 million professionals, and a social media engine so active that it reaches deep into not just your address book—but also anyone you’ve ever been on an email distribution list with. That’s LinkedIn. It’s potent, it’s powerful, and like it or not, it’s sticking around.

It was crucial for me to write:

• A headline that could be found by people who need copywriting and content strategy
• A personal summary that conveys tangible things
• A list of products and services that spells it out
• A company overview that embodies MarketSmiths in all our cheeky glory—yet communicates crisply how to take advantage of our great copywriting services.

It was crucial for me to create an Amazon reading list for my contacts. To showcase all of the reasons (i.e. books: largely fiction) I devote my life in service to the written word. In service to great copywriting.

Now that I know how to craft it, I offer it to you (with Ana’s blessings). Yep. We’ll write your profile so that people can find you, learn about you, connect with you, and (most importantly) remember you. We’ll craft a story about you in our way: a story that’s compelling—but not too over-the-top for this still-fairly-buttoned-down forum.

Because without a really good LinkedIn profile, you’re blowing hot air into places no one's looking.

If you're ready to have a copywriting professional craft a LinkedIn profile that is easily found, absorbed and read, understood and felt, and acted upon, please email info@MarketSmiths.com, and get a quote on your profile today!