Frequently Asked Questions
The word "collective" indicates that when you hire MarketSmiths, you don't hire any particular writer. You get a copywriting team. Your lead writer is an expert on the format--say, a proposal, website, case study, or email. An editor oversees his or her work, tightening strategy, fortifying credibility, facilitating momentum, and supporting action. We all work to inspire--delivering your content in the way that's easiest to penetrate, absorb, understand, and remember.
We love this question! Our writing is easy to read, absorb, and remember. It's designed to appeal to human beings first—and search engines second. As such, it's the opposite of keyword-stuffed SEO copy (devoid of substance), jargon-filled copy (thick and nonsensical), or academic copy (freakishly dense).
There are many shared skillsets between journalists and copywriters. Both share a regard for readers above all.
Great journalists are curious: they investigate with intelligence and (heck) nosiness. Their questions are designed to enlighten, to provoke, to hone. Find one that knows what she’s doing, and the stories that emerge are not only honest and beautiful—they are clear and emphatic.
Likewise, the best copywriters write from a wellspring of truth. They probe for the story, collect soundbites that matter, and craft ledes designed to grab your attention—and hang on tight. They typically work within tight parameters (goodbye, 2,000-word story). But they have comparable chops, and the results--when done right--are resonant and persuasive.
Yes! Let's take this in turn.
For businesses, our most popular product offering–beyond website copy–is a blog subscription. Done right, these educate and titillate, and—over time—can rocket you to the very top of Google. Beyond that, we've got a host of offerings that include video scripts, employee handbooks, press kits, investor decks, sales decks and proposals, emails and newsletters, white papers, business plans, product descriptions, Facebook home pages, taglines, recruitment materials, company LinkedIn profiles, training manuals, and print collateral (brochures, postcards, one-sheets).
For individuals, we do a one-two-three punch of personal copywriting that includes LinkedIn profiles, bios, and resumes. We even write speeches, edit books, and doctor up your digital identity (dating profile, anyone?).
A phenomenal writer is a phenomenal writer--particularly after lots (and lots and lots) of practice.
Take a typical employee handbook. It's filled with dry policies and impenetrable legalese. If there are examples, they're bland, buried, or both. It's written by lawyers, for lawyers (sorry, fellow lawyers!)—with little thought to the intended audience.
Now, take a common website home page. It starts with a definition, and ends with one, too. The subject? The ubiquitous "We." Chances are, it hasn't bothered to translate its message into what you, the reader, are thinking or feeling. It leaves you shivering in the cold.
Yes, each of these formats has a different audience and objective. Each calls for its own layout, visuals, wordcount allotments, voice, and strategy. But the cure for both is the same: vivid, live-wire copy that fairly zings with momentum, logic, intrigue, and empathy.
Forget (for a second) that content is king. Talent is king, and we never once forget it.
Sure. We are hyper-aware that if they don’t find your website (or blog), they won’t find you. So we’ll gladly incorporate your keywords and key phrases into your copy. We offer two different lengths: SEO copy (typically 500-600 words a page) or humanized copy (shorter).
And once they’ve found you, then what? Will they read you, and remember you? That’s where we help you to shine. Our copy is compellingly readable & deliciously actionable. Who doesn’t want that particular result from their website?
We'll be happy to help you shape a barebones media strategy—then write elements of a media kit (press release, fact sheet, bios) and/or ghostwritten pitches to targeted editors and journalists. Leveraging tone, powerful word choice, and our extensive knowledge of how media works, we will do our best to create lasting buzz. We can also distribute your press release or media kit via PR Newswire.
We don't perform full PR, which involves a comprehensive media strategy, press outreach, and event planning. We have incredible PR partners who do this work, and are happy to team up with them!
One of our clients said it best. "I've worked with English majors before on copy, and they were too green to do what we needed."
Just because someone's got a way with words is no guarantee they'll be able to choose the right ones, and forge them into an inspired, inspiring, and tangible composition. The difference is twofold:
- Has this person ever tackled this format before (i.e. a case study, website, article, PowerPoint presentation, etc.)? If not, she won't necessarily know how to get her content to slice cleanly into the reader's thought process, or make the most memorable exit.
- Does this writer have a true yen for business? If not, then her writing might make the style cut, but fall short on strategy and relevant substance.
Great! Email us at info@MarketSmiths.com with a specific description of your copy needs, interests, and timelines. We'll respond within a few hours, or at most a business day.
Assuming we can help, we’ll suggest a time and date for a phone call. Once we have a complete idea of your needs, we'll send you a customized proposal with clear descriptions and itemized prices.
Say yes, and we'll schedule your interview as soon as possible.
We price by project, customizing our fees against factors that include format, value, length (wordcount), complexity of intake, and revisions/iterations. We spell out our pricing clearly and concisely, so you know what to expect and when. If you'd like to know if our copywriting services are in line with your budget, send us an email at info@MarketSmiths.com.
Well…yes. But we'd discourage it. 9 times out of 10, we scrap existing copy, and start from scratch.
Most clients are just too close to their business to write effectively about it. That's why self-authored copy often lacks pep, perspective, and power.
If you have a start, send it to us. We'll mine it for any nuggets of information, and then mine your (live) brain for the rest.
If you don't, then by all means save yourself the struggle. You can turn the job over to hired experts, and end up with a product that's 8,000% better--without moving a (typing) muscle.
Rarely. Questionnaires are great for our partners: web designers and digital agencies. But they do not serve a copywriter’s needs. What makes copy really pop is the deliciousness of human narration and discovery. We can’t think of a better way to reach that than through a juicy, organic conversation.
99% of the time, we will interview you–in person or by phone. The good news? It’s fun…and you might learn a thing or five about your own positioning.
The last 1%? We reserve it for that rare instance you might want to save time, effort, and money. For example, we’ve sent questionnaires to large teams to tease out fun, quirky answers to weave into the bios of their members.
We’ve done it in a variety of ways. Sometimes, clients want that level of control. Other times, clients want to delegate everything to us—research included. It depends on your topic, your preferences, and the level of thought leadership involved.
Yes, you can pay us via any major credit card. We also take checks.