Frequently Asked Questions
We love this two-part question! Our collective is a virtual circus—for words. Some of us “tame” technical subject matters (i.e. finance, healthcare, or the law). Others are editors, or word “acrobats.” Still others perform boredom-defying balancing acts made of website copy, proposals, presentations, press releases, bios, memoirs. We work solo or in troupes, and our tone varies from serious to ultra-playful—albeit always on the up-and-up.
Never are we going to be formal, stiff, pretentious, or academic. It’s easy to read, easy to absorb, and never too long. That’s why we call it “Copywriting for Humans.”
Good question. Journalists are curious: they probe with interest, intelligence, and yeah, a heaping tablespoon of nosiness. But find one that knows what he’s doing, and the stories that emerge are not only honest and beautiful—they are clear and emphatic.
The best journalists are storytellers whose words ring with the truth. You might not think that business copy needs that kind of authenticity and resonance, but it does—and it shows. Read about our people .
Yes! We also write blogs, brochures, speeches, presentations, video scripts, bios, books—even children’s books, country jingles, and wedding vows! We move comfortably from digital to print, and back. See the complete list of copywriting services .
Sure. We are hyper-aware that if they don’t find your website (or blog), they won’t find you. So we’ll gladly incorporate your keywords and key phrases into your copy.
And once they’ve found you, then what? Will they read you, and remember you? That’s where we help you to shine. Our copy is compellingly readable & deliciously actionable. Who doesn’t want that particular result from their website?
Great! We’ll reach out to you, and help you figure out what you need. If we can help, we’ll send you a proposal, and look forward to working with you.
After the standard paperwork, we’ll assign you a writer to discover what you’re all about. We interview you (and others, if needed). We study the competition. We basically go to school on you.
No matter what you’ve hired us to write, we do not put a single word to paper until and unless we have captured exactly what makes your business different…and effective. Like all good journalists, we don’t write until we have—not just a story—but an angle on the story. An angle with a razor-sharp edge.
After that, your story writes itself.
Intrigued? Fill out , or email us at info@MarketSmiths.com.
We custom price most copy, including website copy, product descriptions, proposals/presentations/speeches, business plans, book projects, white papers/abstracts, email/NL campaigns, and marketing collateral. We typically start by exploring what you need (usu. by phone), then writing you a customized proposal with a flat rate.
We provide standard pricing for most bios, LinkedIn profiles, and blogs. Just ask!
Well..yes. But we'd discourage it. 9 times out of 10, we scrap existing copy, and start completely from scratch.
Most clients are just too close to their business to write effectively about it. That's why self-authored copy lacks that crucial foundation: not the "what" of your business, but the rich, nuanced layers built on top. If you've tried to write those layers, you know that they're extremely challenging to create. Isn't that why you’re shopping for a copywriter in the first place?
If you have a document already, send it to us. We'll mine it for any nuggets of information, and then mine your (live) brain for the rest.
If you don't, then by all means save yourself the struggle. You can turn the job over to hired experts, and end up with a product that's 8,000% better--without moving a (typing) muscle.
No. And we never will. Questionnaires are great for our partners: web designers and digital agencies. But they do not serve a copywriter’s needs. What makes copy really pop is the deliciousness of human narration and discovery. We can’t think of a better way to reach that than through a good old-fashioned conversation.
So 99% of the time, we will need to interview you. The good news? It’s fun…and you might, like many of our clients, learn a thing or two in the process!
We love seeing your ideas first. Once we warm up, we can usually start to generate blog topics—or at least start collaborating with you.
As for the research, it depends. In many instances, each blog post emanates from a quick (10-15 minute) phone interview with the author of the blog--our subject matter expert. That way, we get YOUR take on the topic...which might be different from what we can find out through research. But in other instances, we do all the research. It depends on your topic, your preferences, and the level of thought leadership involved!
Yes, you can pay us via any major credit card. We also take checks.