No subject matter inherently dictates any particular style of writing. But for those who handle wealth, balance books, and predict global economic trends, copywriting can be particularly fraught. It can tilt toward the dry and academic. It often relies, to its detriment, on industry jargon that causes messages to blend in, rather than stand proud.
We know why that happens. Making your copy, and other financial literature, sound like everyone else’s seems safe: a surefire way to convince potential clients that you’re going to take the utmost care with their money. The problem? It’s also a surefire route to going unremembered, and sounding commodified and unremarkable.
The copywriters at MarketSmiths can help. Whether you need a white paper, PowerPoint deck, speech, website copy, brochure, business plan, or other financial marketing material, our finance copywriters specialize in extracting core messages that are meaningful—and bringing them to captivating life for your clients, investors, shareholders, analysts, prospects, employees, directors, and the media.
We write for both financially sophisticated readers and those new to finance, and we can speak to both at the same time. By elevating the lingua franca of finance to meet the natural intelligence of your readers, your messages become tangible, accessible, captivating, and universal. They speak loudly and memorably—and in markets this challenging, that matters.
If you’d like to discuss how we can upgrade your financial copywriting, please send an email to info@MarketSmiths.com, or simply give us a call.