Some of Our Recent Work...

NYFU: Functional Furniture

Synopsis The brilliant minds behind NYFU already created an amazing line of products: functional furniture that captures NYC s style, so...

Internationally Recognized Shoe Brand: Product Description Copywriting

Synopsis Famous for comfort, this Northeastern-born brand rolled out over 300 new and updated styles this year. Copywriting Challenge W...

La Voila Beauty: Slick Sheet

Synopsis For commercial and private clients, La Voila Beauty delivers flawless looks and luxury service in equal measures. Copywriting ...

Preo: Mobile App Tagline

Synopsis Preo is a powerful mobile app that lets you order your favorite drinks without waiting in line to flag down the bartender. A...

Bodha RR: Sober Living Copy

Synopsis By cultivating solid structure and a welcoming community, Bodha Recovery Residences helps residents bridge the gap to a sober l...

IT House: Development & Design Agency

Synopsis IT House is a digital development agency that rises above its Latvian peers. While redesigning its own website, IT House r...

Ghostwritten Article for Huffington Post

Synopsis Our client is a powerhouse in the financial industry, with a penchant for putting forth big-brushed, bold ideas. When one of th...

Springpoint: Partners in School Design

Synopsis In a daring departure from charter school fever, Springpoint helps school districts to design and launch innovative new high sc...

Op-Ed Article in Finance Journal

Synopsis Our client is an influential investor in financial institutions, and a thought leader in the investment industry. He was approa...

Emblem IP: Website & Legal Copywriting

Synopsis Attorney Nadia Munoz is a startup superhero. Her new intellectual property law firm is made to meet the needs of startups and e...

Financial Copywriting

 

No subject matter inherently dictates any particular style of writing. But for those who handle wealth, balance books, and predict global economic trends, copywriting can be particularly fraught. It can tilt toward the dry and academic. It often relies, to its detriment, on industry jargon that causes messages to blend in, rather than stand proud. 

We know why that happens. Making your copy, and other financial literature, sound like everyone else’s seems safe: a surefire way to convince potential clients that you’re going to take the utmost care with their money. The problem? It’s also a surefire route to going unremembered, and sounding commodified and unremarkable.

The copywriters at MarketSmiths can help. Whether you need a white paper, PowerPoint deck, speech, website copy, brochure, business plan, or other financial marketing material, our finance copywriters specialize in extracting core messages that are meaningful—and bringing them to captivating life for your clients, investors, shareholders, analysts, prospects, employees, directors, and the media.

We write for both financially sophisticated readers and those new to finance, and we can speak to both at the same time. By elevating the lingua franca of finance to meet the natural intelligence of your readers, your messages become tangible, accessible, captivating, and universal. They speak loudly and memorably—and in markets this challenging, that matters.

If you’d like to discuss how we can upgrade your financial copywriting, fill out our Contact form, and we'll be in touch!