FAQ

Tell me more about MarketSmiths.

... A copywriting agency? That's awesome! What unifies your work? A fervent devotion to crafting content that captivates. If it’s got words, we can tackle it. Whether your content is for customers, clients, employees, the masses, or esoteric insiders, we’ll strategize and execute it with our trademark verve. What’s more, when you hire MarketSmiths, you don't hire one particular writer. You get a copywriting team.    

What’s special about your Content Strategy Session (CSS)?

Your MarketSmiths engagement always begins with the lively and organic conversation we call a Content Strategy Session (CSS)—and not a questionnaire. Rather than a straight exchange of information, our CSS is designed to give your copywriters flashes of insight into your business—elevating your content beyond basic reporting (the kind of stuff anyone can do). In mining for insights rather than information, the final copy is vibrant, resonant, and actionable.

As copywriters in NYC, do you do any media or PR work?

As format-agnostic copywriters, we're happy to write elements of a media kit (press release, fact sheet, bios) and/or ghostwritten pitches to targeted editors and journalists. Leveraging tone, powerful word choice, and our extensive knowledge of how media works, we will do our best to write something buzzworthy, newsworthy, and even worthy of plagiarizing. We're also happy to leave both comprehensive and targeted media strategy, distribution, outreach, social media, media event planning, and in the hands of many capable PR and social media firms, including MarketSmiths partners.

How do we know our marketing copy will be as envisioned?

The short answer? You don’t. We can’t guarantee that we'll deliver exactly what you imagined. That said, we will deliver the most engaging, brand-aligned, and actionable marketing copy we've got. If it's not right on the first try, you get two rounds of edits:

  • 85% of our clients are thrilled with their first take.
  • 10% more love the second iteration.
  • 4.5% of the remainder are grateful for their third round, when we nail it.
  • The remaining one-half %? Yeah. We discuss, understand where the differences lie, and part amicably.
Additionally, you can browse through our portfolio, read what happy clients say, and trust that we've thought a LOT about how to do the job effectively and with extreme pleasure.

How does payment work for copywriting services?

For all copywriting services, we accept credit cards, ACH wire transfers, and checks.

For blog ghostwriting, who generates the topics? Who does the research?

Great question! Most of the time, it's a collaboration. It might skew toward us (generating blog topics for your approval), or toward you (if you're that rare client with specific ideas). As studious sleuths and creative thinkers, we’re more than happy to research and craft topics for you--and wrap the effort into our engagement. We also realize that some blogs require a client's natural authority, thought leadership, and/or source material. In this case, we can fine-tune blog post titles from a general topic concept, or take your title and run with it. We use our blog ghostwriting kickoff to define a process, then stick to it.

Do you use questionnaires in your Content Strategy Sessions?

Rarely. Questionnaires are often great for our select partners: branding, digital and web agencies. But we find they don't serve a copywriter’s needs. What makes marketing copy really pop is the deliciousness of human narration and discovery. We can’t think of a most delightful way to get there than through one or several condensed but juicy, organic conversation(s). By request, we can send customized questions prior to our Content Strategy Session (CSS). These are designed for you to mull over—not email back. Through the natural flow and improvisation of an organic conversation, we’ll discover rich insights that elevate your content to a whole new level.

We’ve already written our web copy. Can you edit? Please?!

Sure! And also take heed: 9 times out of 10, we scrap existing web copy, and start from scratch. Those writing their own websites are often too close to translate their hard-won efforts into tangible, differentiated benefits—presented from the reader’s viewpoint. What results is a tendency to sound generic, overly self-referential… even long-winded. If you have a start, definitely send it to us. We'll mine it for any nuggets of information, and then mine your (live) brain for the rest. If you don't, then by all means save yourself the struggle. You can turn the job over to hired experts, and end up with a product that's 8,000% better--without moving a (typing) muscle. It's fun--and far more conducive to having a life.

Why can’t our intern perform our copywriting services?

We've no doubt your intern/English major/essay wiz is amazing. We just think he/she isn't a copywriter. Just because someone's got a way with words is no guarantee they'll be able to use them to forge coherent, branded strategy. Powerful copywriting services entail a) utter confidence with format (i.e. your case study, web copy, article, Powerpoint deck), b) a keen head for enterprise, and c) absolute clarity on how words enter the reader's brain, dance with the heart, and shoot out as a clear-cut decision to buy. Let us do that for you--and let your intern employ his/her charm elsewhere!

We’d like to hire your fabulous copywriting team. How can we start?

Great! Fill out our contact form with a specific description of your copy project and timeline. If it's a website, send your site map to info@MarketSmiths.com. Our copywriting team will respond within a few hours, or at most one business day. Assuming we can help, we’ll set up a quick introductory phone call to hear about your objectives, and capture scope. Once we have a complete idea of your needs, we'll send you a customized proposal, clarifying our exact approach and flat-rate fees.

How do you price your copywriting services?

For finite projects (like website copy, where there's a beginning and an end), we price by customized, fixed-fee flat rate. That way, you're not getting any surprises, and we eliminate the conflicts of interest inherent in hourly and per-word rates. For recurring projects (like blog subscriptions, which recur daily, weekly, or monthly), we give you monthly pricing and a set date for invoicing. Regardless of the copywriting services you're seeking, you'll be clear on what you're paying, when, and how.

Do your writers do SEO copywriting, too?

Absolutely. We know very well that if they can’t find your content, they won’t find you. So we take two approaches to SEO copywriting:

  • First, we can work with your SEO or digital strategists to incorporate keyword strategy.
  • Next, we make sure your content is intriguing, readable, and compelling. We make readers never want to click off, since that increases bounce rates (reducing SEO).
  • Third, we understand that when it comes to SEO, conversion is king. So we work toward clean conversions at every stage, making visitors readers, readers fans, fans prospects, and prospects clients. What could be better than that?
Ask any SEO specialist the key to great SEO. Give your readers what they want and make a real impact.

Digital Strategy by MadPipe
Photography by Chellise Michael

Translate »