Two psychiatrists run into each other at a scientific conference. “Hello. How am I?” says the first psychiatrist. “You’re great. How am I?” the second responds.
If you didn’t find that funny, it doesn’t mean your sense of humor is compromised. More likely, you’re jaded by years of dull and dry medical copywriting, ranging from somber to soporific (often within the same sentence). Failure to engage the reader, unintended vagueness, or an effort to convey profundity with inflated and high-flown bombastic language—these are just a few of the many “audience killers” besetting healthcare copy.
What’s the solution?
At MarketSmiths, our stable of expert healthcare copywriters approaches the business of allopathic and integrative medical copywriting with unbridled enthusiasm for its challenges and rewards. Whether you’re looking to optimize for search engines, draw more patients to your practice, or market a product with tact and skill, our healthcare content will always be compelling and highly readable.
From website copy and articles to social media and newsletters, we’re ready to help you build your site, business or practice with provocative, original content that that doesn’t talk down—but never talks over.
At MarketSmiths, we believe the audience shouldn’t be your adversary. If you’d like to breathe life into your healthcare copywriting, fill out our Contact form, and we'll be in touch!