Some of Our Recent Work...

Boston Mortgage Globe: Real Estate Copywriting

Synopsis Boston mortgage lender Phil Ganz was renovating his website, and needed powerful copy that would clearly explain his commitment...

Personal (P2B) Marketing For A Sales Consultant

Synopsis An accomplished technology sales rep wanted to start representing start-up technology companies, while keeping his day job. Co...

San Antonio Broker Services: Business (B2B) Copywriting

Synopsis San Antonio Broker Services founder Michael Miqueli wanted a clean new website with clearly positioned copy emphasizing his com...

Luxe Finds: Beauty and Fashion Copywriting

Synopsis Esteemed tastemaker and Pinterest curator Phyllis Cheung sought to broaden her personal brand a shopping concierge for affordab...

Digs Realty: Real Estate Copywriting

Synopsis Digs Realty, Dan Gotlieb s innovative real estate company, was relaunching a slick new website and needed fresh copy to match. ...

RedJack (Network Cybersecurity Company)

Synopsis RedJack, an elite team of cybersecurity professionals, had almost exclusively catered to major government agencies. Now that the...

SQL Professionals (Database Administrator Consultancy): Technology Copywriting

Synopsis The team of database administrators (DBAs) at Remote Database Services needed to rebrand. After it secured a sexier name (SQL Pr...

Financial Planning Firm: Financial Copywriting

Synopsis A young New York City financial planning firm was gearing up for a big marketing push: a new website, a fresh brochure, and a di...

Choices in Childbirth: Nonprofit Copywriting

Synopsis The U.S. has an astronomical rate of surgical intervention for childbirth. Even more surprisingly, it has some of the worst mot...

Samantha Wolpert Organizing: Professional Organizing Copywriting

Synopsis Professional organizer Samantha Wolpert brings elegance and structure to homes, offices, and more. Her organizational systems a...

Jean Tang, topSmith

A champion of high-end content, Jean Tang lives in tribute to words that sizzle, snap, and gleam. In 2010, at the inaugural TEDx Gramercy, she declared a war against tepid, corporate copy. The visionary founder of MarketSmiths, Jean leads her growing team to inspire, delight, and dazzle readers—on behalf of clients worldwide.

Jean’s writing draws liberally from her background as a hotel, food, and lifestyle writer for The New York TimesNew York MagazineT+L, and other publications. She weaves dazzling imagery against razor-sharp precision, and sets it to a rhythm that’s pleasing to the brain. A veritable ‘word photographer,’ Jean grasps the mundane or abstract—and brings it to vivid life.

In 2007, Jean saw the need for copywriting for humans: bite-sized, seductive, and jargon-free. She enlisted other writers and launched MarketSmiths, a creative copywriting agency dedicated to replacing generic content with the careful strategy of words.

Early in her career, Jean learned to bulletproof documents, wield effective logic, and persuade; of limitless comfort to compliance-minded clients—particularly in finance and healthcare—Jean graduated cum laude from The University of San Diego School of Law, and spent a brief stint as a lawyer (real estate). A piano prodigy and pre-college graduate of The Juilliard School, Jean earned her undergrad degree in business from Cornell. In her off hours, she takes brisk walks through Brooklyn, buffs up her French, and practices salsa with boyfriend Asher.

Contact Jean Tang

Get in touch! Email Jean directly at jean@marketsmiths.com or fill out our contact form