Jean Tang, topSmith
A champion of high-end content, Jean lives in tribute to words that sizzle, snap, and gleam. In 2010, at the inaugural TEDx Gramercy, she declared a war against tepid, corporate copy. The visionary founder of MarketSmiths, Jean leads her growing team to inspire, delight, and dazzle with words.
Jean’s writing draws liberally from her background as a travel journalist for The New York Times, food writer for New York Magazine, and published cookbook author on NYC’s sandwich specialties. She weaves dazzling imagery together with razor-sharp precision, and sets it to a rhythm that’s pleasing to the brain. A veritable ‘word photographer,’ Jean grasps the mundane or abstract—and brings it to vivid life.
In 2007, Jean saw the need for copywriting for humans: bite-sized, seductive, and jargon-free. She enlisted other writers and launched MarketSmiths, a creative copywriting agency dedicated to replacing generic content with the careful strategy of words.
Before finding her life’s work as a professional writer, Jean built rock-solid cases as an attorney, wielding logic, strategy, and human interest to construct persuasive arguments. A piano prodigy and Juilliard graduate, Jean earned her undergrad degree in business and fashion from Cornell. In her off hours, she discovers new gems in her Brooklyn neighborhood, dresses up Jabberwocky, her snow-white cat, and buffs up on her French (très chic).