Some of Our Recent Work...

The Workplace: Legal Copywriting

Synopsis Self-professed employment law geeks Patricia Ryan and Hannah Ellis struck out on their own to found their Sydney-based employme...

Ghostwritten Blogs for a Full-Service Marketing Agency

Synopsis A full-service marketing agency based in New York City had a rich history, a bright future, and a barren blog. After collaborati...

Build it Back: Public Program Copywriting

Synopsis When Hurricane Sandy wrought havoc in 2012, New York City launched Build it Back: a powerful, federally funded program to help ...

Fractalerts: Financial Copywriting

Synopsis It s not about copywriting, it s about results. When the brilliant minds behind Fractalerts launched their financial subscriptio...

Genoptix: Healthcare Copywriting

Synopsis Oncologists nationwide rely on Genoptix for definitive cancer diagnostics. A Novartis company, Genoptix tests offer more precis...

Ghostwritten Article for Forbes

Synopsis A self-made success, Mr. X has become a household name in his industry. When an opportunity arose for him to share his experien...

Ghostwritten Article for Entrepreneur

Synopsis Mr. Z is a successful entrepreneur and regular columnist for Entrepreneur online. He tackles subjects from branding and marketi...

Eight Turn Crepe: Menu Copywriting

Synopsis Luscious and beautiful, Eight Turn Crepe s delicate, Japanese rice crepes are as easy on the eyes as they are on the taste buds...

Certified Financial Planners: Website Content

Synopsis A Forbes-featured financial planning firm reinvested in a fresh website. The digital agency rebuilding their site had finished ...

National Fitness Brand: Fitness Copywriting

Synopsis A renowned fitness company based in NYC shook off its corporate image for a special project: a fitness studio offering spinning...

Jean Tang, topSmith

A champion of high-end content, Jean lives in tribute to words that sizzle, snap, and gleam. In 2010, at the inaugural TEDx Gramercy, she declared a war against tepid, corporate copy. The visionary founder of MarketSmiths, Jean leads her growing team to inspire, delight, and dazzle with words.

Jean’s writing draws liberally from her background as a travel journalist for The New York Times, food writer for New York Magazine, and published cookbook author on NYC’s sandwich specialties. She weaves dazzling imagery together with razor-sharp precision, and sets it to a rhythm that’s pleasing to the brain. A veritable ‘word photographer,’ Jean grasps the mundane or abstract—and brings it to vivid life.

In 2007, Jean saw the need for copywriting for humans: bite-sized, seductive, and jargon-free. She enlisted other writers and launched MarketSmiths, a creative copywriting agency dedicated to replacing generic content with the careful strategy of words.

Before finding her life’s work as a professional writer, Jean built rock-solid cases as an attorney, wielding logic, strategy, and human interest to construct persuasive arguments. A piano prodigy and Juilliard graduate, Jean earned her undergrad degree in business and fashion from Cornell. In her off hours, she discovers new gems in her Brooklyn neighborhood, dresses up Jabberwocky, her snow-white cat, and buffs up on her French (très chic). 

Contact Jean Tang

Get in touch! Email Jean directly at jean@marketsmiths.com or fill out our contact form