Some of Our Recent Work...

NYFU: Functional Furniture

Synopsis The brilliant minds behind NYFU already created an amazing line of products: functional furniture that captures NYC s style, so...

Internationally Recognized Shoe Brand: Product Description Copywriting

Synopsis Famous for comfort, this Northeastern-born brand rolled out over 300 new and updated styles this year. Copywriting Challenge W...

La Voila Beauty: Slick Sheet

Synopsis For commercial and private clients, La Voila Beauty delivers flawless looks and luxury service in equal measures. Copywriting ...

Preo: Mobile App Tagline

Synopsis Preo is a powerful mobile app that lets you order your favorite drinks without waiting in line to flag down the bartender. A...

Bodha RR: Sober Living Copy

Synopsis By cultivating solid structure and a welcoming community, Bodha Recovery Residences helps residents bridge the gap to a sober l...

IT House: Development & Design Agency

Synopsis IT House is a digital development agency that rises above its Latvian peers. While redesigning its own website, IT House r...

Ghostwritten Article for Huffington Post

Synopsis Our client is a powerhouse in the financial industry, with a penchant for putting forth big-brushed, bold ideas. When one of th...

Springpoint: Partners in School Design

Synopsis In a daring departure from charter school fever, Springpoint helps school districts to design and launch innovative new high sc...

Op-Ed Article in Finance Journal

Synopsis Our client is an influential investor in financial institutions, and a thought leader in the investment industry. He was approa...

Emblem IP: Website & Legal Copywriting

Synopsis Attorney Nadia Munoz is a startup superhero. Her new intellectual property law firm is made to meet the needs of startups and e...

Jean Tang, topSmith

Jean Tang began copywriting at the age of 4. 

That’s when she started swallowing books whole—and training her brain to organize itself on paper. Later, she went to Juilliard (piano) and Cornell (business & fashion), became a lawyer (honors graduate), and then a journalist and cookbook author documenting lavish meals and travels for New York Magazine, The New York Times, and other top publications.

In 2007, Jean saw the need for a 2.6-second website: bite-sized, seductive, and jargon-free. She gathered other writers to help, and launched MarketSmiths, a creative copywriting agency dedicated to replacing generic content with the careful strategy of words.

MarketSmiths' talent embodies a chorus of voices and format/subject specialties. Through these, Jean is building a veritable machine that can increase agency reach and help companies leverage themselves--on brand and with unquestionable engagement.  

Jean’s own writing draws liberally from her background as a luxury travel and food writer. She weaves dazzling imagery together with razor-sharp precision, and sets it to a rhythm that’s pleasing to the brain. She is a ‘word photographer’: able to grasp the mundane or abstract—and bring it to vivid life.

In 2012, Jean gave an 18-minute talk on copywriting at TEDxGramercy. She frequently speaks about high-end copywriting as fresh, 21st century literature.