Jean Tang, topSmith
Jean Tang began copywriting at the age of 4.
That’s when she started swallowing books whole—and training her brain to organize itself on paper. Later, she went to Juilliard (piano) and Cornell (business & fashion), became a lawyer (honors graduate), and then a journalist and cookbook author documenting lavish meals and travels for New York Magazine, The New York Times, and other top publications.
In 2007, Jean saw the need for a 2.6-second website: bite-sized, seductive, and jargon-free. She gathered other writers to help, and launched MarketSmiths, a creative copywriting agency dedicated to replacing generic content with the careful strategy of words.
MarketSmiths' talent embodies a chorus of voices and format/subject specialties. Through these, Jean is building a veritable machine that can increase agency reach and help companies leverage themselves--on brand and with unquestionable engagement.
Jean’s own writing draws liberally from her background as a luxury travel and food writer. She weaves dazzling imagery together with razor-sharp precision, and sets it to a rhythm that’s pleasing to the brain. She is a ‘word photographer’: able to grasp the mundane or abstract—and bring it to vivid life.
In 2012, Jean gave an 18-minute talk on copywriting at TEDxGramercy. She frequently speaks about high-end copywriting as fresh, 21st century literature.