Some of Our Recent Work...

SQL Professionals (Database Administrator Consultancy): Technology Copywriting

Synopsis The team of database administrators (DBAs) at Remote Database Services needed to rebrand. After it secured a sexier name (SQL Pr...

Financial Planning Firm: Financial Copywriting

Synopsis A young New York City financial planning firm was gearing up for a big marketing push: a new website, a fresh brochure, and a di...

Choices in Childbirth: Nonprofit Copywriting

Synopsis The U.S. has an astronomical rate of surgical intervention for childbirth. Even more surprisingly, it has some of the worst mot...

Samantha Wolpert Organizing: Professional Organizing Copywriting

Synopsis Professional organizer Samantha Wolpert brings elegance and structure to homes, offices, and more. Her organizational systems a...

Rachel Levin Style: Fashion Copywriting

Copywriting Challenge Accomplished and young, Rachel Levin managed whole departments and stores for Saks Fifth Avenue and Intermix, resp...

The Workplace: Legal Copywriting

Synopsis Self-professed employment law geeks Patricia Ryan and Hannah Ellis struck out on their own to found their Sydney-based employme...

Ghostwritten Blogs for a Full-Service Marketing Agency

Synopsis A full-service marketing agency based in New York City had a rich history, a bright future, and a barren blog. After collaborati...

Build it Back: Public Program Copywriting

Synopsis When Hurricane Sandy wrought havoc in 2012, New York City launched Build it Back: a powerful, federally funded program to help ...

Fractalerts: Financial Copywriting

Synopsis It s not about copywriting, it s about results. When the brilliant minds behind Fractalerts launched their financial subscriptio...

Genoptix: Healthcare Copywriting

Synopsis Oncologists nationwide rely on Genoptix for definitive cancer diagnostics. A Novartis company, Genoptix tests offer more precis...

Jean Tang, topSmith

A champion of high-end content, Jean Tang lives in tribute to words that sizzle, snap, and gleam. In 2010, at the inaugural TEDx Gramercy, she declared a war against tepid, corporate copy. The visionary founder of MarketSmiths, Jean leads her growing team to inspire, delight, and dazzle readers—on behalf of clients worldwide.

Jean’s writing draws liberally from her background as a hotel, food, and lifestyle writer for The New York TimesNew York MagazineT+L, and other publications. She weaves dazzling imagery against razor-sharp precision, and sets it to a rhythm that’s pleasing to the brain. A veritable ‘word photographer,’ Jean grasps the mundane or abstract—and brings it to vivid life.

In 2007, Jean saw the need for copywriting for humans: bite-sized, seductive, and jargon-free. She enlisted other writers and launched MarketSmiths, a creative copywriting agency dedicated to replacing generic content with the careful strategy of words.

Early in her career, Jean learned to bulletproof documents, wield effective logic, and persuade; of limitless comfort to compliance-minded clients—particularly in finance and healthcare—Jean graduated cum laude from The University of San Diego School of Law, and spent a brief stint as a lawyer (real estate). A piano prodigy and pre-college graduate of The Juilliard School, Jean earned her undergrad degree in business from Cornell. In her off hours, she takes brisk walks through Brooklyn, buffs up her French, and practices salsa with boyfriend Asher.

Contact Jean Tang

Get in touch! Email Jean directly at jean@marketsmiths.com or fill out our contact form