Jean Tang, topSmith
Jean Tang began copywriting at the age of 4.
That’s when she started swallowing books whole—and training her brain to organize itself on paper. Later, she went to Juilliard (piano), became a lawyer, and then a journalist documenting lavish meals and travels for New York Magazine, The New York Times, Condé Nast Traveler, and other publications. Her first book, The Big New York Sandwich Book (Perseus/Running Press), came out earlier this year.
In 2007, Jean saw the need for a 2.6-second website: bite-sized, seductive, and jargon-free. She brought on other talented writers to help, and created MarketSmiths: CopyWriting for Humans. MarketSmiths crafts content: all content. This includes websites, blogs, books, white papers, and more for businesses in finance, the law, technology, healthcare, wellness, real estate, and all other industries. Her vision is to stockpile writing talent in all subject matters, all voices, and all format specialties.
Jean’s own writing draws liberally from her background—weaving dazzling imagery together with razor-sharp precision, and setting it to a rhythm that’s pleasing to the brain. She is a ‘word photographer’: able to grasp the mundane or abstract—and bring it to vivid life.
To hear more of her thoughts on writing, view our VAST video.