Some of Our Recent Work...

NYFU: Functional Furniture

Synopsis The brilliant minds behind NYFU already created an amazing line of products: functional furniture that captures NYC s style, so...

Internationally Recognized Shoe Brand: Product Description Copywriting

Synopsis Famous for comfort, this Northeastern-born brand rolled out over 300 new and updated styles this year. Copywriting Challenge W...

La Voila Beauty: Slick Sheet

Synopsis For commercial and private clients, La Voila Beauty delivers flawless looks and luxury service in equal measures. Copywriting ...

Preo: Mobile App Tagline

Synopsis Preo is a powerful mobile app that lets you order your favorite drinks without waiting in line to flag down the bartender. A...

Bodha RR: Sober Living Copy

Synopsis By cultivating solid structure and a welcoming community, Bodha Recovery Residences helps residents bridge the gap to a sober l...

IT House: Development & Design Agency

Synopsis IT House is a digital development agency that rises above its Latvian peers. While redesigning its own website, IT House r...

Ghostwritten Article for Huffington Post

Synopsis Our client is a powerhouse in the financial industry, with a penchant for putting forth big-brushed, bold ideas. When one of th...

Springpoint: Partners in School Design

Synopsis In a daring departure from charter school fever, Springpoint helps school districts to design and launch innovative new high sc...

Op-Ed Article in Finance Journal

Synopsis Our client is an influential investor in financial institutions, and a thought leader in the investment industry. He was approa...

Emblem IP: Website & Legal Copywriting

Synopsis Attorney Nadia Munoz is a startup superhero. Her new intellectual property law firm is made to meet the needs of startups and e...

Legal Copywriting

 

A lawyer’s writing can be scrupulously literal. Needlessly verbose. Discursive. Combative. And dry. While these tendencies are useful assets in some situations, they’re a tedious and ineffective way to market your law firm. And yourself

Fortunately, when it comes to legal copywriting, there’s a simpler way to go. Whether you practice bankruptcy or criminal defense law, your copy can be agile, imaginative, and compelling. It can create a powerful sense of urgency—by telling a story that will reel people in.

At MarketSmiths, we understand. Our founder is a lawyer, too, and we are accustomed to translating legal speak into copywriting that sells externally, and resonates internally. Our legal website copy moves readers; our legal blogs are fun, punchy, and irreverent; our legal brochures are clean and yet potent. Where lawyers draft content, we craft it, and believe us, it makes it much easier for you to sell.

We even tackle internal documents like NDAs, employee manuals, and other boilerplate-heavy documents—keeping them precise and effective, while making them friendly and accessible for all readers.

Remember, if no one’s reading, then no one’s getting your message. And if no one’s getting your message, then it’s more than a shame. It’s a vanished opportunity.

If you’d like to discuss ways to vitalize your legal copywriting, fill out our Contact form, and we'll be in touch!