A lawyer’s writing can be scrupulously literal. Needlessly verbose. Discursive. Combative. And dry. While these tendencies are useful assets in some situations, they’re a tedious and ineffective way to market your law firm. And yourself.
Fortunately, when it comes to legal copywriting, there’s a simpler way to go. Whether you practice bankruptcy or criminal defense law, your copy can be agile, imaginative, and compelling. It can create a powerful sense of urgency—by telling a story that will reel people in.
At MarketSmiths, we understand. Our founder is a lawyer, too, and we are accustomed to translating legal speak into copywriting that sells externally, and resonates internally. Our legal website copy moves readers; our legal blogs are fun, punchy, and irreverent; our legal brochures are clean and yet potent. Where lawyers draft content, we craft it, and believe us, it makes it much easier for you to sell.
We even tackle internal documents like NDAs, employee manuals, and other boilerplate-heavy documents—keeping them precise and effective, while making them friendly and accessible for all readers.
Remember, if no one’s reading, then no one’s getting your message. And if no one’s getting your message, then it’s more than a shame. It’s a vanished opportunity.
If you’d like to discuss ways to vitalize your legal copywriting, fill out our Contact form, and we'll be in touch!