Some of Our Recent Work...

Boston Mortgage Globe: Real Estate Copywriting

Synopsis Boston mortgage lender Phil Ganz was renovating his website, and needed powerful copy that would clearly explain his commitment...

Personal (P2B) Marketing For A Sales Consultant

Synopsis An accomplished technology sales rep wanted to start representing start-up technology companies, while keeping his day job. Co...

San Antonio Broker Services: Business (B2B) Copywriting

Synopsis San Antonio Broker Services founder Michael Miqueli wanted a clean new website with clearly positioned copy emphasizing his com...

Luxe Finds: Beauty and Fashion Copywriting

Synopsis Esteemed tastemaker and Pinterest curator Phyllis Cheung sought to broaden her personal brand a shopping concierge for affordab...

Digs Realty: Real Estate Copywriting

Synopsis Digs Realty, Dan Gotlieb s innovative real estate company, was relaunching a slick new website and needed fresh copy to match. ...

RedJack (Network Cybersecurity Company)

Synopsis RedJack, an elite team of cybersecurity professionals, had almost exclusively catered to major government agencies. Now that the...

SQL Professionals (Database Administrator Consultancy): Technology Copywriting

Synopsis The team of database administrators (DBAs) at Remote Database Services needed to rebrand. After it secured a sexier name (SQL Pr...

Financial Planning Firm: Financial Copywriting

Synopsis A young New York City financial planning firm was gearing up for a big marketing push: a new website, a fresh brochure, and a di...

Choices in Childbirth: Nonprofit Copywriting

Synopsis The U.S. has an astronomical rate of surgical intervention for childbirth. Even more surprisingly, it has some of the worst mot...

Samantha Wolpert Organizing: Professional Organizing Copywriting

Synopsis Professional organizer Samantha Wolpert brings elegance and structure to homes, offices, and more. Her organizational systems a...

From our Notebook...

MENTORING: The Accidental Mentor

How does one actually go about being mentored? Do you take out an ad in the Sunday paper saying "Mentor Wanted"? Plant a sign in your front yard? Is there a school for mentors? A union? Can you earn a degree in mentoring? I wou...

Badvertising: “Party on, eh!”

In this installment of MarketSmiths Badvertising we examine what happens when big corporations fumble at social media. As usual, DO NOT TRY THIS AT HOME! Molson's Facebook Fail Back in 2007, at the dawning of social media, Mo...

Badvertising: Too Funky Fresh?

In this installment of MarketSmiths Badvertising we examine what happens when corporations try to be too clever with their marketing and get busted big time. As usual, DO NOT TRY THIS AT HOME! Sony PlayStation's Fake Fan Site ...

Badvertising: Crimes and Misdemeanors!

In this installment of MarketSmiths Badvertising we examine the time that American Apparel made a very odd flirt with celebrity endorsement. As usual, DO NOT TRY THIS AT HOME! American Apparel's Weird Woody Allen Billboard Wh...

MarketSmiths Services

Creative Writing Support

Novels, Poems, Memoirs--Oh My! You read right. We ve got a beat poet, a country musician, and an award-winning screenwriter. We ve also got a lyri...

Digital Marketing

Logos, schmogos. We love em, but that s not all there is to your brand and your reputation. Don t forget your message, your attitude, your tone, an...

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