Some of Our Recent Work...

SQL Professionals (Database Administrator Consultancy): Technology Copywriting

Synopsis The team of database administrators (DBAs) at Remote Database Services needed to rebrand. After it secured a sexier name (SQL Pr...

Financial Planning Firm: Financial Copywriting

Synopsis A young New York City financial planning firm was gearing up for a big marketing push: a new website, a fresh brochure, and a di...

Choices in Childbirth: Nonprofit Copywriting

Synopsis The U.S. has an astronomical rate of surgical intervention for childbirth. Even more surprisingly, it has some of the worst mot...

Samantha Wolpert Organizing: Professional Organizing Copywriting

Synopsis Professional organizer Samantha Wolpert brings elegance and structure to homes, offices, and more. Her organizational systems a...

Rachel Levin Style: Fashion Copywriting

Copywriting Challenge Accomplished and young, Rachel Levin managed whole departments and stores for Saks Fifth Avenue and Intermix, resp...

The Workplace: Legal Copywriting

Synopsis Self-professed employment law geeks Patricia Ryan and Hannah Ellis struck out on their own to found their Sydney-based employme...

Ghostwritten Blogs for a Full-Service Marketing Agency

Synopsis A full-service marketing agency based in New York City had a rich history, a bright future, and a barren blog. After collaborati...

Build it Back: Public Program Copywriting

Synopsis When Hurricane Sandy wrought havoc in 2012, New York City launched Build it Back: a powerful, federally funded program to help ...

Fractalerts: Financial Copywriting

Synopsis It s not about copywriting, it s about results. When the brilliant minds behind Fractalerts launched their financial subscriptio...

Genoptix: Healthcare Copywriting

Synopsis Oncologists nationwide rely on Genoptix for definitive cancer diagnostics. A Novartis company, Genoptix tests offer more precis...

From our Notebook...

Badvertising: Poop, There It Is

In this installment of MarketSmiths Badvertising, we imagine the scene inside the boardroom as Saatchi Saatchi, Luvs Diapers' ad agency, proposes a cutting-edge campaign idea to the Luvs team for their new diaper design relaunc...

SEO Insights from Justin Croxton, CEO of Que Commerce

We're super thrilled to be featuring Justin Croxton, owner of Que Commerce, for a little Q A on SEO, copywriting, and SEO copywriting. 1) Let's start with a doozy. They say SEO is dead. What do they mean...and what's your respo...

How Long Should My Copy Be? Avoiding Google’s Thin Content Penalty for Better SEO Copywriting

Is your web content long enough? Does it have enough substance does it add enough value? If it is, it s in danger of getting dinged with a thin content penalty from Google s Panda algorithm. While Panda s been around for a quit...

Badvertising: Scent of a Woman? Tom Ford's Va-jay-jay Fragrance Ad

In this installment of MarketSmiths Badvertising, we answer the question: Does sex sell? Probably, but only if you're selling sex. Below is a lesson we can all learn from a controversial Tom Ford campaign. And, as ever, we say...

MarketSmiths Services

Creative Writing Support

Novels, Poems, Memoirs--Oh My! You read right. We ve got a beat poet, a country musician, and an award-winning screenwriter. We ve also got a lyri...

Digital Marketing

Logos, schmogos. We love em, but that s not all there is to your brand and your reputation. Don t forget your message, your attitude, your tone, an...

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