Some of Our Recent Work...

Digs Realty: Real Estate Copywriting

Synopsis Digs Realty, Dan Gotlieb s innovative real estate company, was relaunching a slick new website and needed fresh copy to match. ...

RedJack (Network Cybersecurity Company)

Synopsis RedJack, an elite team of cybersecurity professionals, had almost exclusively catered to major government agencies. Now that the...

SQL Professionals (Database Administrator Consultancy): Technology Copywriting

Synopsis The team of database administrators (DBAs) at Remote Database Services needed to rebrand. After it secured a sexier name (SQL Pr...

Financial Planning Firm: Financial Copywriting

Synopsis A young New York City financial planning firm was gearing up for a big marketing push: a new website, a fresh brochure, and a di...

Choices in Childbirth: Nonprofit Copywriting

Synopsis The U.S. has an astronomical rate of surgical intervention for childbirth. Even more surprisingly, it has some of the worst mot...

Samantha Wolpert Organizing: Professional Organizing Copywriting

Synopsis Professional organizer Samantha Wolpert brings elegance and structure to homes, offices, and more. Her organizational systems a...

Rachel Levin Style: Fashion Copywriting

Copywriting Challenge Accomplished and young, Rachel Levin managed whole departments and stores for Saks Fifth Avenue and Intermix, resp...

The Workplace: Legal Copywriting

Synopsis Self-professed employment law geeks Patricia Ryan and Hannah Ellis struck out on their own to found their Sydney-based employme...

Ghostwritten Blogs for a Full-Service Marketing Agency

Synopsis A full-service marketing agency based in New York City had a rich history, a bright future, and a barren blog. After collaborati...

Build it Back: Public Program Copywriting

Synopsis When Hurricane Sandy wrought havoc in 2012, New York City launched Build it Back: a powerful, federally funded program to help ...

From our Notebook...

Meet Our MarketSmiths: Jim Yoakum, Word Master and Snark Lord

Jim Speaks On Managing His (Drunken) Muse Why Productive People Don t Do Lunch. James Franklin Yoakum, known to his friends as James Franklin Yoakum (we call him Jim to keep things professional), is a master of carefully-ordere...

RAD-vertising: And the Best Branding Oscars Go To...

You couldn t care less about the vintage Dior, diamonds, and pearls. You did not ogle Adam Levine s tatted biceps, or J Lo s cleavage. The speeches had you hitting mute…or stirring up another mojito. But when the commerc...

Badvertising: Just Kidding Around

In this installment of MarketSmiths Badvertising we examine what happens when a company decides to act as their own advertising, design, marketing, and copywriting services agency. As usual, DO NOT TRY THIS AT HOME! St. Louis ...

Badvertising: Kicking The Bucket

In this installment of MarketSmiths Badvertising we examine Malaysia Airlines notorious "bucket list" promotion, launched despite the airline s two hugely publicized and tragic flights. As usual, DO NOT TRY THIS AT HOME! Malay...

MarketSmiths Services

Creative Writing Support

Novels, Poems, Memoirs--Oh My! You read right. We ve got a beat poet, a country musician, and an award-winning screenwriter. We ve also got a lyri...

Digital Marketing

Logos, schmogos. We love em, but that s not all there is to your brand and your reputation. Don t forget your message, your attitude, your tone, an...

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