Some of Our Recent Work...

SQL Professionals (Database Administrator Consultancy): Technology Copywriting

Synopsis The team of database administrators (DBAs) at Remote Database Services needed to rebrand. After it secured a sexier name (SQL Pr...

Financial Planning Firm: Financial Copywriting

Synopsis A young New York City financial planning firm was gearing up for a big marketing push: a new website, a fresh brochure, and a di...

Choices in Childbirth: Nonprofit Copywriting

Synopsis The U.S. has an astronomical rate of surgical intervention for childbirth. Even more surprisingly, it has some of the worst mot...

Samantha Wolpert Organizing: Professional Organizing Copywriting

Synopsis Professional organizer Samantha Wolpert brings elegance and structure to homes, offices, and more. Her organizational systems a...

Rachel Levin Style: Fashion Copywriting

Copywriting Challenge Accomplished and young, Rachel Levin managed whole departments and stores for Saks Fifth Avenue and Intermix, resp...

The Workplace: Legal Copywriting

Synopsis Self-professed employment law geeks Patricia Ryan and Hannah Ellis struck out on their own to found their Sydney-based employme...

Ghostwritten Blogs for a Full-Service Marketing Agency

Synopsis A full-service marketing agency based in New York City had a rich history, a bright future, and a barren blog. After collaborati...

Build it Back: Public Program Copywriting

Synopsis When Hurricane Sandy wrought havoc in 2012, New York City launched Build it Back: a powerful, federally funded program to help ...

Fractalerts: Financial Copywriting

Synopsis It s not about copywriting, it s about results. When the brilliant minds behind Fractalerts launched their financial subscriptio...

Genoptix: Healthcare Copywriting

Synopsis Oncologists nationwide rely on Genoptix for definitive cancer diagnostics. A Novartis company, Genoptix tests offer more precis...

From our Notebook...

Finding Your Voice: What’s your brand’s signature style?

Like Scarlett Johansson s throaty coo or Gilbert Godfried s nasal assault a voice can come define you (for better or for worse). This is also true for brands, whose use of diction, tone, and style determines how they resonate ...

Badvertising: Microsoft's Sickening Puke Ad

In this installment of MarketSmiths Badvertising, we will explore Microsoft's infamous 2009 Oh My God, I'm Gonna Puke online-only campaign for Internet Explorer 8. The question here is, Which is worse: a sick and disgusting puk...

Let Your Web Content Be A Daily Deal

Remember Elaine on Seinfeld? She was a fictional copywriter for the J. Peterman clothing catalog. The Peterman product descriptions served up adventure, bridging the gap from urbania to 12,000 feet. Analog catalog, e-commerce, ...

Interview With a Copywriter: Why Meeting With Stakeholders Leads to Better Copy

Some of us popped on the scene, pen in hand, ready to turn ideas into scintillating prose-etry. Others hail from more diverse writing backgrounds screenwriters, journalists, authors, poets. Regardless, every MarketSmiths begin...

MarketSmiths Services

Creative Writing Support

Novels, Poems, Memoirs--Oh My! You read right. We ve got a beat poet, a country musician, and an award-winning screenwriter. We ve also got a lyri...

Digital Marketing

Logos, schmogos. We love em, but that s not all there is to your brand and your reputation. Don t forget your message, your attitude, your tone, an...

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