Some of Our Recent Work...

Ziggurat Systems: Technology Copywriting

The Synopsis When building a skyscraper, hotel, or other large-scale construction project, NYC developers can nearly always count on on...

Entertainment Industry: Resume & LinkedIn profile

The Synopsis A resume client approached MarketSmiths with two goals. She wanted to switch industries and relocate from NYC to Los Angele...

Manhattan Concrete Design: Construction Copy

Synopsis Manhattan Concrete Design represents the upper echelon of concrete floor services. The NYC-based company leverages flawless sys...

Varghese & Associates: Legal Copywriting

Synopsis No lawyer in the world should ever dabble in criminal defense law. But many do. In contrast, Varghese Associates pockets a lengt...

Loginaut: Website Copywriting

SynopsisLoginaut is a New York City digital development agency in a crowded space. The Copywriting ChallengeFirst, technical writing is ...

Greenhouse Eco-Cleaning : Website Copywriting

SynopsisWhen film publicist Saudia Davis lost her grandmother, a housekeeper, to cancer, she left her job and started Greenhouse Eco Cle...

Top of the Garden: Website Copywriting

The SynopsisSublime weddings, unforgettable corporate launches, birthday parties that shoot for the moon. What do they all have in comm...

Ryan Smith Acupuncture: Copywritten Speech

The SynopsisRyan Smith is an acupuncturist based in NYC. When asked to make a speech and presentation for the Leukemia Lymphoma Society, ...

Emily Katter: Musician Bio/Press Blurb

The Synopsis Pop singer-songwriter Emily Katter has a lot to be excited about. Her debut EP, Shining Now, is being produced by ROBOPOP (...

Relationship Tonic: Website Copywriting

The Synopsis When it comes to helping a client uncover her best self, Jeanene Bishop takes a non-traditional approach. She has a deep we...

From our Notebook...

Why Website Projects Turn into Haunted Houses

06/18/2013 4:41 pm
by Jean Tang

Haunted houses aren't just for Halloween. They populate the web, too: that is, the unpublished white space of the web, in the form of website projects that get kicked off, then stall, sputter, and die. Website and graphic desi...

The Jumping Off Point

05/07/2013 2:16 pm
by Jean Tang

To a 21st century digital copywriter, watching Mad Men is like taking a campy face-in-a-hole photo at a carnival. On the outside, it s the life of an adman gussied up (not us). And yet, the agency plotlines resonate in a way th...

Why Good Website Design Matters

05/03/2013 2:57 pm
by Conrad Strabone

Think of a luxury item that you bought recently. Now think of something that you may have gotten at the dollar store. What they have in common is that their packaging sets your expectation of what was inside. The packaging o...

How Poetry Translates into Great Copywriting

04/25/2013 10:16 am
by Lucy Dotson

There s a chauvinism in our society that says act first, think later if at all. Against this action hero backdrop, poets are seen as flighty, dreamy…emotional. Either our brains live in space, or there s too much space u...

MarketSmiths Services

Bios & LinkedIN Profiles

Bios You ve never read a bio like this. Oh wait. You have. In the New York Times. A MarketSmiths bio isn t going to recite degrees, years of expe...

Blogs, Newsletters, White Papers

Blogs Newsletters Nothing speaks more clearly or emphatically than the clarion-belled voice of authority. What authority is NOT: a blog or newslet...

Creative Writing Support

Novels, Poems, Memoirs--Oh My! You read right. We ve got a beat poet, a country musician, and an award-winning screenwriter. We ve also got a lyri...

Digital Marketing

Logos, schmogos. We love em, but that s not all there is to your brand and your reputation. Don t forget your message, your attitude, your tone, an...

The Spoken Word

Video Scripts We're lucky: we live in an age in which anyone can make a commercial with just a concept, a video camera, and some software. But th...

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