Some of Our Recent Work...

RedJack (Network Cybersecurity Company)

Synopsis RedJack, an elite team of cybersecurity professionals, had almost exclusively catered to major government agencies. Now that the...

SQL Professionals (Database Administrator Consultancy): Technology Copywriting

Synopsis The team of database administrators (DBAs) at Remote Database Services needed to rebrand. After it secured a sexier name (SQL Pr...

Financial Planning Firm: Financial Copywriting

Synopsis A young New York City financial planning firm was gearing up for a big marketing push: a new website, a fresh brochure, and a di...

Choices in Childbirth: Nonprofit Copywriting

Synopsis The U.S. has an astronomical rate of surgical intervention for childbirth. Even more surprisingly, it has some of the worst mot...

Samantha Wolpert Organizing: Professional Organizing Copywriting

Synopsis Professional organizer Samantha Wolpert brings elegance and structure to homes, offices, and more. Her organizational systems a...

Rachel Levin Style: Fashion Copywriting

Copywriting Challenge Accomplished and young, Rachel Levin managed whole departments and stores for Saks Fifth Avenue and Intermix, resp...

The Workplace: Legal Copywriting

Synopsis Self-professed employment law geeks Patricia Ryan and Hannah Ellis struck out on their own to found their Sydney-based employme...

Ghostwritten Blogs for a Full-Service Marketing Agency

Synopsis A full-service marketing agency based in New York City had a rich history, a bright future, and a barren blog. After collaborati...

Build it Back: Public Program Copywriting

Synopsis When Hurricane Sandy wrought havoc in 2012, New York City launched Build it Back: a powerful, federally funded program to help ...

Fractalerts: Financial Copywriting

Synopsis It s not about copywriting, it s about results. When the brilliant minds behind Fractalerts launched their financial subscriptio...

From our Notebook...

Badvertising: “I am not a 4G hotspot – I am a human being!”

In this installment of MarketSmiths Badvertising we ponder whether a controversial marketing event was more deserving of moral outrage or ardent praise. As usual, DO NOT TRY THIS AT HOME! BBH Labs' Homeless Hotspot Hoopla The...

RAD-Vertising: The Best DeflateGate Corporate Tweets

When manning your corporate social media channels, ever wonder: How do I capitalize on a pop culture trend without getting sacked by Twitter trolls or Facebook haters? This week, we applaud two retailers who turned the #Deflate...

Diamonds in the Rough: Clever Copy Makes Gluten Tolerable

Ten years ago the term gluten was little known outside of food science. Today it s a near-intolerable buzz term. Fortunately for many food, health, and lifestyle copywriters, it s also spawned an entire marketing imperium. Whet...

Badvertising: Welcome to Thunderdome!

In this installment of MarketSmiths Badvertising we look at what happens when a small bakery/cafe gets a shot at big time TV exposure and then promptly implodes. It serves as an example of how a business should not react to com...

MarketSmiths Services

Creative Writing Support

Novels, Poems, Memoirs--Oh My! You read right. We ve got a beat poet, a country musician, and an award-winning screenwriter. We ve also got a lyri...

Digital Marketing

Logos, schmogos. We love em, but that s not all there is to your brand and your reputation. Don t forget your message, your attitude, your tone, an...

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