Some of Our Recent Work...

RedJack (Network Cybersecurity Company)

Synopsis RedJack, an elite team of cybersecurity professionals, had almost exclusively catered to major government agencies. Now that the...

SQL Professionals (Database Administrator Consultancy): Technology Copywriting

Synopsis The team of database administrators (DBAs) at Remote Database Services needed to rebrand. After it secured a sexier name (SQL Pr...

Financial Planning Firm: Financial Copywriting

Synopsis A young New York City financial planning firm was gearing up for a big marketing push: a new website, a fresh brochure, and a di...

Choices in Childbirth: Nonprofit Copywriting

Synopsis The U.S. has an astronomical rate of surgical intervention for childbirth. Even more surprisingly, it has some of the worst mot...

Samantha Wolpert Organizing: Professional Organizing Copywriting

Synopsis Professional organizer Samantha Wolpert brings elegance and structure to homes, offices, and more. Her organizational systems a...

Rachel Levin Style: Fashion Copywriting

Copywriting Challenge Accomplished and young, Rachel Levin managed whole departments and stores for Saks Fifth Avenue and Intermix, resp...

The Workplace: Legal Copywriting

Synopsis Self-professed employment law geeks Patricia Ryan and Hannah Ellis struck out on their own to found their Sydney-based employme...

Ghostwritten Blogs for a Full-Service Marketing Agency

Synopsis A full-service marketing agency based in New York City had a rich history, a bright future, and a barren blog. After collaborati...

Build it Back: Public Program Copywriting

Synopsis When Hurricane Sandy wrought havoc in 2012, New York City launched Build it Back: a powerful, federally funded program to help ...

Fractalerts: Financial Copywriting

Synopsis It s not about copywriting, it s about results. When the brilliant minds behind Fractalerts launched their financial subscriptio...

From our Notebook...

Badvertising: LifeLock's Backfiring Marketing Campaign

In this installment of MarketSmiths Badvertising we ask the question: Are you $@# insane, posting your personal info for all to see?! As usual, DO NOT TRY THIS AT HOME! 457-55-5462: LifeLock's CEO Dares You to Steal His Identit...

Badvertising: Hyundai's Gallows Humor is a Dead End

In this installment of MarketSmiths Badvertising, we look at the economics of death...in advertising. If you read our post on Tom Ford's fragrance fail, you already know that sex as a motivator is better incorporated subliminal...

Think Mobile: Why Marketing Content Must Be Phone Friendly

Let's say you're in Chicago, desperate for a savory Italian manicotti that will wow your client/date/Brooklyn-born father-in-law. You type "Italian restaurants near Lincoln Park" into your phone's search engine and several resu...

#ICYMI: Red Bull’s Grounded Wings, Google’s Immersive Ads, & Writing Failures

Missed us? We missed you, too. Here s the next installment of MarketSmiths In Case You Missed It (#ICYMI, rounding up the best fresh content on copywriting, advertising, writing, creativity, and whatever else we want. ► Red Bul...

MarketSmiths Services

Creative Writing Support

Novels, Poems, Memoirs--Oh My! You read right. We ve got a beat poet, a country musician, and an award-winning screenwriter. We ve also got a lyri...

Digital Marketing

Logos, schmogos. We love em, but that s not all there is to your brand and your reputation. Don t forget your message, your attitude, your tone, an...

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