Some of Our Recent Work...

RedJack (Network Cybersecurity Company)

Synopsis RedJack, an elite team of cybersecurity professionals, had almost exclusively catered to major government agencies. Now that the...

SQL Professionals (Database Administrator Consultancy): Technology Copywriting

Synopsis The team of database administrators (DBAs) at Remote Database Services needed to rebrand. After it secured a sexier name (SQL Pr...

Financial Planning Firm: Financial Copywriting

Synopsis A young New York City financial planning firm was gearing up for a big marketing push: a new website, a fresh brochure, and a di...

Choices in Childbirth: Nonprofit Copywriting

Synopsis The U.S. has an astronomical rate of surgical intervention for childbirth. Even more surprisingly, it has some of the worst mot...

Samantha Wolpert Organizing: Professional Organizing Copywriting

Synopsis Professional organizer Samantha Wolpert brings elegance and structure to homes, offices, and more. Her organizational systems a...

Rachel Levin Style: Fashion Copywriting

Copywriting Challenge Accomplished and young, Rachel Levin managed whole departments and stores for Saks Fifth Avenue and Intermix, resp...

The Workplace: Legal Copywriting

Synopsis Self-professed employment law geeks Patricia Ryan and Hannah Ellis struck out on their own to found their Sydney-based employme...

Ghostwritten Blogs for a Full-Service Marketing Agency

Synopsis A full-service marketing agency based in New York City had a rich history, a bright future, and a barren blog. After collaborati...

Build it Back: Public Program Copywriting

Synopsis When Hurricane Sandy wrought havoc in 2012, New York City launched Build it Back: a powerful, federally funded program to help ...

Fractalerts: Financial Copywriting

Synopsis It s not about copywriting, it s about results. When the brilliant minds behind Fractalerts launched their financial subscriptio...

From our Notebook...

Sleigh Bells Ring, Are You Writing? 5 Ways to Create Content That Captures the Holiday Spirit

Whether spirits are bright or Scrooge-mode is setting in, emotions are a-flurry this time of year. Now s the time to connect with your audience by tapping into those seasonal sentiments. We re not talking Season s Greetings e-c...

Jean Tang Speaks at the Monthly TeamPossible Salon

Tonight from 6:30pm to 9:30pm, MarketSmiths founder Jean Tang will be featured in a Q A session hosted by Taylor Jacobsen of TeamPossible. Jean will discuss her unique copywriting vision and strategy at TeamPossible s monthly s...

Badvertising: Holiday Inn's Bob Johnson

In this installment of MarketSmiths Badvertising we remember the time that Holiday Inn got its marketing message across to the targeted customer based that it wanted, but still had to pull their commercial. What? As usual, DO N...

Badvertising: Skin Deep

Here in Manhattan, the past weeks have seen massive demonstrations centered on the lack of retribution for the tragic killings of Mike Brown and Eric Garner. At MarketSmiths, we join the mourners for the victims, the families, ...

MarketSmiths Services

Creative Writing Support

Novels, Poems, Memoirs--Oh My! You read right. We ve got a beat poet, a country musician, and an award-winning screenwriter. We ve also got a lyri...

Digital Marketing

Logos, schmogos. We love em, but that s not all there is to your brand and your reputation. Don t forget your message, your attitude, your tone, an...

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