Some of Our Recent Work...

NYFU: Functional Furniture

Synopsis The brilliant minds behind NYFU already created an amazing line of products: functional furniture that captures NYC s style, so...

Internationally Recognized Shoe Brand: Product Description Copywriting

Synopsis Famous for comfort, this Northeastern-born brand rolled out over 300 new and updated styles this year. Copywriting Challenge W...

La Voila Beauty: Slick Sheet

Synopsis For commercial and private clients, La Voila Beauty delivers flawless looks and luxury service in equal measures. Copywriting ...

Preo: Mobile App Tagline

Synopsis Preo is a powerful mobile app that lets you order your favorite drinks without waiting in line to flag down the bartender. A...

Bodha RR: Sober Living Copy

Synopsis By cultivating solid structure and a welcoming community, Bodha Recovery Residences helps residents bridge the gap to a sober l...

IT House: Development & Design Agency

Synopsis IT House is a digital development agency that rises above its Latvian peers. While redesigning its own website, IT House r...

Ghostwritten Article for Huffington Post

Synopsis Our client is a powerhouse in the financial industry, with a penchant for putting forth big-brushed, bold ideas. When one of th...

Springpoint: Partners in School Design

Synopsis In a daring departure from charter school fever, Springpoint helps school districts to design and launch innovative new high sc...

Op-Ed Article in Finance Journal

Synopsis Our client is an influential investor in financial institutions, and a thought leader in the investment industry. He was approa...

Emblem IP: Website & Legal Copywriting

Synopsis Attorney Nadia Munoz is a startup superhero. Her new intellectual property law firm is made to meet the needs of startups and e...

Sports & Fitness Copywriting

When your business involves sports or fitness, you’re selling excitement. Action. Power. Fun!!

It’s simply impossible to do that with flat, boring copy. To market your business effectively, you need words that spark momentum and transport your customers: in their heads and in their hearts. Regardless of the particular sport, and your company’s role in it—be it equipment, instruction, or promotion—you need copy that prompts your market to feel the energy…and long to be a part of it.

That’s where we come in.

At MarketSmiths, we create sports content that fits your needs. Our sports & fitness copywriters have been published in the New York Daily News, Street & Smith’s Sports Business Journal, and the New England Hockey Journal. Their work has appeared on websites such as UFC.com, SI.com and NCAA.com. We’ve written about everything from basketball to adventure sports, martial arts to water skiing, running to boxing to dance. As with many of the copywriters at MarketSmiths, we draw on our journalistic experiences to create fun, powerful copy for websites, direct mailings, video scripts, sports blogs, and more.

If you’d like your words to capture the spirit of your sports product or service, fill out our Contact form, and we'll be in touch!