Some of Our Recent Work...

Entertainment Industry: Resume & LinkedIn profile

The Synopsis A resume client approached MarketSmiths with two goals. She wanted to switch industries and relocate from NYC to Los Angele...

Manhattan Concrete Design: Construction Copy

Synopsis Manhattan Concrete Design represents the upper echelon of concrete floor services. The NYC-based company leverages flawless sys...

Varghese & Associates: Legal Copywriting

Synopsis No lawyer in the world should ever dabble in criminal defense law. But many do. In contrast, Varghese Associates pockets a lengt...

Loginaut: Website Copywriting

SynopsisLoginaut is a New York City digital development agency in a crowded space. The Copywriting ChallengeFirst, technical writing is ...

Greenhouse Eco-Cleaning : Website Copywriting

SynopsisWhen film publicist Saudia Davis lost her grandmother, a housekeeper, to cancer, she left her job and started Greenhouse Eco Cle...

Top of the Garden: Website Copywriting

The SynopsisSublime weddings, unforgettable corporate launches, birthday parties that shoot for the moon. What do they all have in comm...

Ryan Smith Acupuncture: Copywritten Speech

The SynopsisRyan Smith is an acupuncturist based in NYC. When asked to make a speech and presentation for the Leukemia Lymphoma Society, ...

Emily Katter: Musician Bio/Press Blurb

The Synopsis Pop singer-songwriter Emily Katter has a lot to be excited about. Her debut EP, Shining Now, is being produced by ROBOPOP (...

Relationship Tonic: Website Copywriting

The Synopsis When it comes to helping a client uncover her best self, Jeanene Bishop takes a non-traditional approach. She has a deep we...

MeetMoi Blog: Bylined Blogging (with topic origination)

The Synopsis MeetMoi takes online dating to the streets and the supermarket, the museum, the coffee shop on the corner, the bookstore......

Sports & Fitness Copywriting

When your business involves sports or fitness, you’re selling excitement. Action. Power. Fun!!

It’s simply impossible to do that with flat, boring copy. To market your business effectively, you need words that spark momentum and transport your customers: in their heads and in their hearts. Regardless of the particular sport, and your company’s role in it—be it equipment, instruction, or promotion—you need copy that prompts your market to feel the energy…and long to be a part of it.

That’s where we come in.

At MarketSmiths, we create sports content that fits your needs. Our sports & fitness journalist / copywriters have been published in the New York Daily News, Street & Smith’s Sports Business Journal, and the New England Hockey Journal. Their work has appeared on websites such as UFC.com, SI.com and NCAA.com. We’ve written about everything from basketball to adventure sports, martial arts to water skiing, running to boxing to dance. As with many of the copywriters at MarketSmiths, we draw on our journalistic experiences to create fun, powerful copy for websites, direct mailings, video scripts, sports blogs, and more.

If you’d like for your words to capture the spirit of your sports product or service, please send an e-mail to info@MarketSmiths.com, or just give us a call.