Logos, schmogos. We love ‘em, but that’s not all there is to your brand and your reputation. Don’t forget your message, your attitude, your tone, and your word choice. In short: Message Branding.
We poke our noses (& brains) into the contours ‘n corners of your business, then help you get or stay online: the right way.
Web Content Strategy
Is your website bringing in leads? Closing business? Or is it confusing, boring, and unmemorable?
It takes 2.6 seconds for readers to reach a value judgment on your website. In 2.6 seconds, they know if their thumbs point up or down on you and your whole setup. It takes longer to burn milk.
We look at hundreds of websites. We know what works and what doesn’t—down to the buttons and tabs. We study your site—and make actionable recommendations regarding menus, headings, pages, content frequency. We’ll even find you the ideal web designer or developer—for what you want, need, and are committed to paying.
In 2.6 seconds, the verdict is in. They actually know whether to stay and browse—or get out of Dodge.
That’s where a delightful story comes in handy. One that sucks ‘em in. No matter what industry you’re in.
At MarketSmiths, that’s what we do. We’re the Dyson of copywriting.
- We strategize your content, balancing what you need—while tossing all deadweight overboard.
- We handle fact gathering like the crack reporters we are.
- We raise your web presence by telling the real story.
- We approach your project with confidence, and without ego.
Ready to ramp up the effectiveness of your website copy? Fill out our Contact form, and we'll be in touch!