On the Economy

Today, we’re going to talk about the economy. The economy of words. (12.)

Copywriters live in a world of word count—and so should you. (25.)

I don’t want to open a web page and see a book on the screen. I’m not going to read it. You want to cap most website pages at around 300 words. Above the fold. If I have to scroll through your website copy, I’m done. (72.)

For a blog post, see . It’s no coincidence there’s a “god” in his name. Seth gets away with 100 words, maybe 150. But the rest of us need you to get indexed, and search engines won’t index anything less than 250. For , that’s the limit. (122.)

Let’s face it. A website or blog that nobody reads isn’t going to get you business. That’s why it’s critical to tell your story cleanly, quickly, and compellingly. Tell it and let them contact you for more. (160.)

I know that digital space is free, but you simply cannot—cannot—ramble. On a web page, rambling = mumbling. No one’s listening (reading). (185. Yikes.)

Speak clearly, decisively, and get heard (read). Tell the truth. Make it interesting. Think of how you’d feel if you were them, and you needed a reason to care. No, put away that copy sledgehammer. That’s not what I’m talking about. Work on your seduction technique. Look them in the eye. Roll your hips. Walk away. (243.)

Convinced? Good. My work here is done. (250.)

A champion of high-end content, Jean is a living tribute to copywriting for humans. In 2012, at a TEDx talk, she declared her now widely viewed “War Against Bland.” The visionary founder of MarketSmiths, Jean leads her growing team to captivate, inspire, and motivate readers. She has helped thousands of global clients generate revenue from words (up to 12,000% ROI), and transformed the writing of hundreds of seminar attendees at the SXSW Interactive Festival (2014 and 2015), SXSW V2V (2014), the Small Business Summit (2014, NYC), and other venues.

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