What Kind of Writer Are You? Part 2: “The VAST Grill of their Imagination”

In my last blog post, I talked about the pervasive problem of perspective—and why you need a copywriter to fix it.

In this post, I’m going to presume that you want something more than workhorse writing for your website, blog, book, bio, etc. I’m going to presume you want copy that will make your readers happy, draw them to you, kill them with glee.

To sum up: Most writing is what I call basic “workhorse” writing. But when you write about yourself, there’s a lack of perspective that paralyzes you, or has you saying too much (call it: mumbling on paper).

You might hire a copywriter to take care of it. But is your copywriter just another workhorse—one with an outsider’s perspective? Or is he or she truly exceptional?

An exceptional copywriter would extract and deliver only the truth of what you do. Strip away the b.s., and leave a bare-naked message that resonates with the widest possible swath of readers.

An exceptional copywriter would take that message and convert it into something urgent, something that feels like nourishment. Not for you, silly. For your market.

A really exceptional copywriter would elevate that nourishment to a place of sheer delight. A place that fires up the grill of their imaginations—but leads them exactly where you want them to go. A place that has them clamoring for more. No matter what your industry.

If you can find these skills in yourself or in a copywriter, hold onto him or her. If you can’t, then give us a call.

A champion of high-end content, Jean is a living tribute to copywriting for humans. In 2012, at a TEDx talk, she declared her now widely viewed “War Against Bland.” The visionary founder of MarketSmiths, Jean leads her growing team to captivate, inspire, and motivate readers. She has helped thousands of global clients generate revenue from words (up to 12,000% ROI), and transformed the writing of hundreds of seminar attendees at the SXSW Interactive Festival (2014 and 2015), SXSW V2V (2014), the Small Business Summit (2014, NYC), and other venues.

Contact MarketSmiths!

Reach out to learn more and get captivating copywriting.

  • This field is for validation purposes and should be left unchanged.

Your Thoughts On this Topic

Leave a Comment

Your email address will not be published. Required fields are marked *

More from MarketSmiths

image of robot representing the fact that robots can't replace writers

Sorry, Siri: The Future of Copywriting Is Human

small business copywriting services

Lessons for Small Business Saturday: Content Strategy, Big and Small

Learn brand lessons from the Olympic games.

Going for Gold: Lessons from The Olympics on Building a Winning Brand

image of astronaut representing marketing launch ROI

Three Small Steps for Marketers, One Giant Leap for ROI

MarketSmiths ®

Copywriting for Humans ®

For insights on brand positioning and corporate thought leadership.

Something went wrong. Please check your entries and try again.

Digital by MadPipe. Photography by Chellise Michael.

Content Marketing Services

Stay in Touch

Join our mailing list to get actionable business, marketing, and content insights.

Thank you! We'll be in touch from time to time.

Powered byRapidology