Copywriting for desire

Don’t Underestimate Desire

If your website, bio, blog, or other marketing copy delivers just the facts, then you’re likely addressing nothing more or less than need. Matter-of-fact, boring, mechanical need. It’s exciting as taking your daily vitamins—unless they’re gummy bears.

By far, desire is the stronger sell.

Desire lands like an asteroid: cataclysmic and inescapable. It activates a stirring giant—one that transcends reason. It blasts through barriers, igniting astonishing urgency. It’s indispensable—and impossible to ignore.

At MarketSmiths, we generate desire—not only for what you’re selling, but also for yours above all others. Our creative copywriters divine what your clients want. And we spin that desire into the inevitable you.

I don’t care if you’re selling mortgages, mediation, or meditation. Our copywriting can throw a sheen of lust over whatever you offer—so that it becomes sexy, astonishing, and want-able. Then, we reel those readers in by proving that what they want is also (by George!) what they need.

So how can you create desire with your own creative copywriting?

  • Turn off your brain, and take a swan dive into your heart. That’s where desire sits. If you were your customer, what would you long for? Beauty? Prestige? Profit? What would it look like, talk like, act like?
  • Another way to do the above is to envision the highest manifestation of what you provide. When you get to the peak—climb even higher. Conjure a vision of what the world would look like if everybody around you bought from you. Would it be a cleaner place? Greener? More creative?
  • As you write, keep yourself in that visionary mode. Whenever a word comes up that reads flat, lift it higher. Instead of “fresh ingredients,” it’s “ripeness captured, then poured into cake.”
  • Avoid cliché, or you’ll end up with cheesiness.

Copywriting for desire is more than just a nifty hat trick—it’s a rare skill that delivers and endures.

Jean Tang

Jean Tang

A champion of high-end content, Jean is a living tribute to copywriting for humans. In 2012, at a TEDx talk, she declared her now widely viewed “War Against Bland.” The visionary founder of MarketSmiths, Jean leads her growing team to captivate, inspire, and motivate readers. She has helped thousands of global clients generate revenue from words (up to 12,000% ROI), and transformed the writing of hundreds of seminar attendees at the SXSW Interactive Festival (2014 and 2015), SXSW V2V (2014), the Small Business Summit (2014, NYC), and other venues.

Contact MarketSmiths!

Reach out to learn more and get captivating copywriting.

  • This field is for validation purposes and should be left unchanged.

Your Thoughts On this Topic

Leave a Comment

Your email address will not be published. Required fields are marked *

More from MarketSmiths

importance of digital content

The Stepchild of Digital Content

Market the Heck out of Christmas with Better Copywriting

Copywriting Advent Calendar: 24 Tips for Marketing the Heck Out of Christmas

Badvertising Run Longer? Pearl Izumi Thought Yes

Three strategies for repurposing your existing content.

The Art of Repurposing: 3 Strategies for Getting More Mileage from Your Existing Content

MarketSmiths ®

Copywriting for Humans ®

Inc 5000 agency

M/WBE certified enterprise.

Digital by MadPipe. Photography by Chellise Michael.

Content Marketing Services

Stay in Touch

Join our mailing list to get actionable business, marketing, and content insights.

Thank you! We'll be in touch from time to time.

Powered byRapidology