What a MarketSmiths Video Script Can Do for Your Branding

Remember in the mid 90’s, when every little kid sang, “Nacho, nacho man,” the refrain from the Old El Paso commercial? Believe it or not, that 20-year-old commercial has gotten over 63,000 views on YouTube, the no. 2 search engine in the world.

From situational commercials to instructional demos, talking head interviews to sizzle reels, video marketing can boost your search results and enhance your brand. With a simple concept, a single camera, and a producer that knows what she’s doing, you too can create “nacho man”-worthy staying power for your company. You can write it yourself, or you can hire copywriters like us. Here’s why we suggest the latter:

  1. You’re funny, but you’re not TV funny. Whatever your brand of humor, a broader audience might call for repackaging.
  2. It’s easy to ramble. You’ve only got a few seconds to grab your viewer’s attention. We’ll make them count.
  3. You may know what to say, but what about how you’re saying it? Like snakecharmers, great copywriters can elicit the kind of inspiration you didn’t know you could generate.

As with all effective copywriting services, a phenomenal video script holds the viewer experience above all. Your audience wants to laugh, cry, get challenged, or get silly. It’s up to you to flip that switch. If you can’t do it, drop us a line: info@MarketSmiths.com.

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Digital by MadPipe. Photography by Chellise Michael.

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