10 Best Super Bowl Ads: Laughs & Love

We've picked our top ten ads played during the Super Bowl — five that made us laugh, and five that warmed our hearts.

Superbowl writing

The game itself wasn’t terribly exciting this year, but we all know the commercials steal the show as often as not.

Super Bowl Sunday is a celebration of sports, friends, and the best-worst food, but it’s also the high holiday of the advertising industry. With record-setting eyeballs glued to the tube, ad agencies pull out the big guns—and this year, they delivered.

The two biggest themes last Sunday were laughs and love, with sidesplitting spots and heartwarming ads distracting us from the decidedly lackluster game.

The Laughs

Volkswagen’s “Wings”

Funny commercials often entertain, but many veer away from their selling points. This commercial gracefully leverages humor to hammer the benefit: VW’s are built to last.

Seinfeld’s “Comedians in Cars Getting Coffee”

It was both hilarious and heartwarming to see these two back at it, bickering over social faux pas, but in the end humor won out. Great promotion for Jerry’s new project.

Turbo Tax’s “Love Hurts”

Turbo Tax makes a great point: for most fans, the Super Bowl is bittersweet. Making taxes sound fun is no easy task, but Turbo Tax has been killing it lately with inspired ads.

Dannon Oikos Greek Yogurt’s “The Spill”

One of the few slightly risqué ads, this spot quickly turns into another unexpected reunion episode.

Radio Shack’s “The Phone Call”

Self-deprecating humor can be hard to pull off, but Radio Shack executes it flawlessly while introducing their new look. So much nostalgia!

The Love

Cheerios’s “Gracie”

While the spot stirred up some discussion this week, everyone agreed it was utterly adorable.

Budweiser’s “Puppy Love”

With almost 50 million views on YouTube, this might be the year’s most popular ad. Plucks your heartstrings like a virtuoso harpist.

Budweiser’s “A Hero’s Welcome”

Another heart-melting ad from Bud, this time with an inspiring twist of patriotism.

Microsoft’s “Empowering”

Microsoft follows Apple’s lead with a thoroughly humanized ad that zeroes in on all the amazing things those zeroes and ones can accomplish.

Coca-Cola’s “America is Beautiful”

Coke’s patriotic ad celebrates America’s diversity with a stirring multilingual rendition of “God Bless America.”

Overflowing with heart and humor, this year’s ads salvaged an unwatchable game. What was your favorite commercial?

Gregory Lewis

Gregory Lewis

A winsome wordsmith, Gregory M. Lewis loves nothing better than absorbing new information and crystallizing it into clear, captivating copy. Greg brings his incisive insight and easy-going approach to every project. In his free time, the Chicago native can be spotted at Nets games, art galleries, and local concerts in Brooklyn.

More from MarketSmiths


Badvertising: Hyundai’s Gallows Humor is a Dead End

Virtual Reality | Source: Jessica Lewis, https://unsplash.com/photos/DeyfdybVQhA

Gaming Virtual Reality: Selling What’s More Real Than Real

Healthcare copywriting with empathy and heart

Writing Healthcare Copy with Heart: Empathy, Storytelling, and Medicine

A cellphone open to Instagram, on top of an open notebook

5 Places to Find Great Social Media Content to Fill Your Schedule

Inc 5000 content agency

M/WBE certified enterprise.

Design by WorstOfAllDesign. Digital Strategy by MadPipe. Photography by Chellise Michael.