A Copywriter’s Ode to the Business Card

We share our thoughts on the importance of words to creating an effective business card.

Copywriter services

Look at that subtle off-white coloring.

The tasteful thickness of it…oh my god…it even has a watermark.

Something wrong Patrick? You’re sweating.”

–American Psycho

Forbes announced it: digital business cards are gaining traction. Still, it’s hard to imagine anything fully replacing the ceremonial passing of the cards.

While a well-crafted business hardly fuels Bateman-style homicide, I always remember a great one.

In 2013, we had circular shapes, cutout stencils, and non-traditional materials like aluminum, fabric and plastic. Before that? Bold designs, embossed graphics, black on black, and Velum. Sometimes…there’s nothing except a name, like a 19th-century calling card on a silver tray. The presumption? If you’re a person of note, you can be found.

Design aside, your card needs to be easily absorbed. So before you get yours printed, can you read what’s written? Is it clear what you do? Does the card say class, intrigue, or booooring? Words are a careful strategy—and they don’t work unless you deliver them.

Gregory Lewis

Gregory Lewis

A winsome wordsmith, Gregory M. Lewis loves nothing better than absorbing new information and crystallizing it into clear, captivating copy. Greg brings his incisive insight and easy-going approach to every project. In his free time, the Chicago native can be spotted at Nets games, art galleries, and local concerts in Brooklyn.

Contact MarketSmiths!

Reach out to learn more and get captivating copywriting.

  • This field is for validation purposes and should be left unchanged.

More from MarketSmiths

What separates the best from the rest?

Let’s Get Down to Business: The Secrets to Great B2B Copywriting

microphone

How John Oliver’s Debt Stunt Proves the Power of Context

stacks of letters

How Many Emails is Too Many? Content Strategy and the Email Drip Campaign

NASA astronaut in space

Hidden Figures and Unclear Facts: Lessons in Clear Communication from Hollywood and NASA

Inc 5000 content agency

M/WBE certified enterprise.

Design by WorstOfAllDesign. Digital Strategy by MadPipe. Photography by Chellise Michael.