A Copywriter’s Ode to the Business Card

Look at that subtle off-white coloring.

The tasteful thickness of it…oh my god…it even has a watermark.

Something wrong Patrick? You’re sweating.”

–American Psycho

Forbes announced it: digital business cards are gaining traction. Still, it’s hard to imagine anything fully replacing the ceremonial passing of the cards.

While a well-crafted business hardly fuels Bateman-style homicide, I always remember a great one.

In 2013, we had circular shapes, cutout stencils, and non-traditional materials like aluminum, fabric and plastic. Before that? Bold designs, embossed graphics, black on black, and Velum. Sometimes…there’s nothing except a name, like a 19th-century calling card on a silver tray. The presumption? If you’re a person of note, you can be found.

Design aside, your card needs to be easily absorbed. So before you get yours printed, can you read what’s written? Is it clear what you do? Does the card say class, intrigue, or booooring? Words are a careful strategy—and they don’t work unless you deliver them.

A winsome wordsmith, Gregory M. Lewis loves nothing better than absorbing new information and crystallizing it into clear, captivating copy. Greg brings his incisive insight and easy-going approach to every project. In his free time, the Chicago native can be spotted at Nets games, art galleries, and local concerts in Brooklyn.

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