#ICYMI: Red Bull’s Grounded Wings, Google’s Immersive Ads, & Writing Failures

Missed us? We missed you, too. Here’s the next installment of MarketSmiths’In Case You Missed It (#ICYMI, rounding up the best fresh content on copywriting, advertising, writing, creativity, and whatever else we want.

► Red Bull’s slogan (“…gives you wings”) resulted in a not-so-uplifting class-action lawsuit for false advertising. Click here to file a claim for a $10 reimbursement or free Red Bull products. (We’re getting jittery just thinking about it.)

► Google’s immersive ads around NYC are popping up everywhere, promoting Google Now’s voice-activated “Ok Google” feature. The obsessive copyeditor in us would love to change that to “OK” or “Okay,” but whatever floats Google’s boat.

The New York Times has an illuminating piece on writing, failure, and the counterintuitive connection between the two.

► Mistakes happen. In fact, they’re woven into the very texture of our language. Check out this delightful list from Mental Floss about five words spelled strangely because someone got the etymology (history of a word) wrong.

Stay tuned for the next edition of #ICYMI! 

A winsome wordsmith, Gregory M. Lewis loves nothing better than absorbing new information and crystallizing it into clear, captivating copy. Greg brings his incisive insight and easy-going approach to every project. In his free time, the Chicago native can be spotted at Nets games, art galleries, and local concerts in Brooklyn.

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