#ICYMI: Red Bull’s Grounded Wings, Google’s Immersive Ads, & Writing Failures

MarketSmiths' #ICYMI: Red Bull's class-action lawsuit, Google's immersive ads in the Big Apple, musing on the relationship between writing and failure, and weird spellings from misunderstood etymologies.

https://unsplash.com/photos/ZO_tXe8Tinw

Missed us? We missed you, too. Here’s the next installment of MarketSmiths’In Case You Missed It (#ICYMI, rounding up the best fresh content on copywriting, advertising, writing, creativity, and whatever else we want.

► Red Bull’s slogan (“…gives you wings”) resulted in a not-so-uplifting class-action lawsuit for false advertising. Click here to file a claim for a $10 reimbursement or free Red Bull products. (We’re getting jittery just thinking about it.)

► Google’s immersive ads around NYC are popping up everywhere, promoting Google Now’s voice-activated “Ok Google” feature. The obsessive copyeditor in us would love to change that to “OK” or “Okay,” but whatever floats Google’s boat.

The New York Times has an illuminating piece on writing, failure, and the counterintuitive connection between the two.

► Mistakes happen. In fact, they’re woven into the very texture of our language. Check out this delightful list from Mental Floss about five words spelled strangely because someone got the etymology (history of a word) wrong.

Stay tuned for the next edition of #ICYMI! 

Gregory Lewis

Gregory Lewis

A winsome wordsmith, Gregory M. Lewis loves nothing better than absorbing new information and crystallizing it into clear, captivating copy. Greg brings his incisive insight and easy-going approach to every project. In his free time, the Chicago native can be spotted at Nets games, art galleries, and local concerts in Brooklyn.

Contact MarketSmiths!

Reach out to learn more and get captivating copywriting.

  • This field is for validation purposes and should be left unchanged.

More from MarketSmiths

Thought leadership content marketing

You’re a Thought Leader. Now Boost Credibility and Conversions With Your Blog

virtual-reality-for-finance-training

How Strivr Uses Humanized Copy to Popularize Virtual Reality for Finance Training

Nuro is revolutionizing autonomous delivery.

How Nuro Sells the Autonomous Delivery Future

Copy that gets attention

3 Signs of Virally Effective Copy

Inc 5000 content agency

M/WBE certified enterprise.

Design by WorstOfAllDesign. Digital Strategy by MadPipe. Photography by Chellise Michael.