MarketSmiths founder Jean Tang, evangelist for effective content, recently sat down with David Shriner-Cahn of TEND Strategic Partners for an insightful interview on how to succeed in business.
Sought out for her vision as a copywriting pioneer, and the company’s success as a B2B and B2C marketing service provider, Jean shares her thoughts on helping clients, overcoming challenges, and maintaining a productive, engaged team.
Jean and David dive deep into these subjects and extract several pearls of wisdom. Here are a few of our favorite highlights:
David: How do you help businesses without stepping on the toes of their employees?
Jean: We’re here to do our work: part content SWAT team, part coaches.
David: Paint an ideal picture of internal employees and outside experts working together to help a business attain maximum success.
Jean: For our clients, the difference is powerful. We produce nearly all of our content collaboratively, ensuring a high level of quality control and polish, and a variety of voices, format specialties, and viewpoints… The result is far more effective than a piecemeal, single-writer approach.
David: What can external resources bring to a business that internal employees can’t…and vice versa?
Jean: I received a huge, gratifying lesson when I began hiring internally. There’s an astounding sense of ownership connected with having a staff — and it goes both ways. My staffers pull their weight in pure platinum.