Read Jean Tang’s Interview with TEND Strategic Partners

Founder and TopSmith Jean Tang spoke with David Shriner-Cahn of TEND Strategic Partners, discussing helping clients, overcoming challenges, and how to keep your team productive and engaged.

MarketSmiths founder Jean Tang, evangelist for effective content, recently sat down with David Shriner-Cahn of TEND Strategic Partners for an insightful interview on how to succeed in business.

Sought out for her vision as a copywriting pioneer, and the company’s success as a B2B and B2C marketing service provider, Jean shares her thoughts on helping clients, overcoming challenges, and maintaining a productive, engaged team.

Jean and David dive deep into these subjects and extract several pearls of wisdom. Here are a few of our favorite highlights:

David: How do you help businesses without stepping on the toes of their employees?

Jean: We’re here to do our work: part content SWAT team, part coaches.

David: Paint an ideal picture of internal employees and outside experts working together to help a business attain maximum success.

Jean: For our clients, the difference is powerful. We produce nearly all of our content collaboratively, ensuring a high level of quality control and polish, and a variety of voices, format specialties, and viewpoints… The result is far more effective than a piecemeal, single-writer approach.

David: What can external resources bring to a business that internal employees can’t…and vice versa?

Jean: I received a huge, gratifying lesson when I began hiring internally. There’s an astounding sense of ownership connected with having a staff — and it goes both ways. My staffers pull their weight in pure platinum.

Read the full interview here!

Gregory Lewis

Gregory Lewis

A winsome wordsmith, Gregory M. Lewis loves nothing better than absorbing new information and crystallizing it into clear, captivating copy. Greg brings his incisive insight and easy-going approach to every project. In his free time, the Chicago native can be spotted at Nets games, art galleries, and local concerts in Brooklyn.

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