Struggling to Find Your Voice? You’re Not Alone

It can be difficult for small businesses that are just starting out to find their brand voice. Collaborating with your copywriting team on strategy can help.

Copywriting services find your voice

We have this awesome client. She was one of MarketSmiths’ very first customers, and remains one of our favorites.

In addition to being great friends with MarketSmiths founder Jean Tang, the two have watched each other’s businesses grow. Ours, into a fleet of fulltime writers; hers, into a celebrated line of botanical skincare products.

Here’s what we loved, and continue to love, about working with her: from the get go, we were in partnership. Instead of worrying about defining the brand for the next ten years, she invited us to create an authentic voice for her company as it was—while leaving the future wide open.

Startups often think that copy builds a framework you can’t budge. They often think that branding happens outside of the company and remains static, like putting on one hat versus another.

In reality, while brand shapes copy, copy has the potential to shape a brand—and transform it over time. Writing illuminates insights—not only by illustrating what you do, but by actually clarifying your objectives.

Refreshing content is just as important for startups and small businesses as it is for established companies, if not more so. Copywriters (or you, if you’re writing your own content) rarely get it right the first time—not because they didn’t capture the spirit and structure of your business, but because those things are still in flux.

Our best-served clients understand that—and see us not simply as pens for hire, but as business partners, collaborators, and valuable sources of perspective.

Lucy Dotson

Lucy Dotson

Contact MarketSmiths!

Reach out to learn more and get captivating copywriting.

  • This field is for validation purposes and should be left unchanged.

More from MarketSmiths

Headlines in copywriting

Headlines: The Good, The Bad, and The Ugly

A chalkboard illustrating the concept of thinking outside of the box

The Original Did It Better: How to Keep Your Content Fresh

Free Amtrak ticket for writers

Ticket to Write: How to Get a Free Ride from Amtrak

how to develop an irresistible brand voice

Pillow Talk: How Lunya is Reinventing Sleepwear with an Irresistible Brand Voice

Inc 5000 content agency

M/WBE certified enterprise.

Design by WorstOfAllDesign. Digital Strategy by MadPipe. Photography by Chellise Michael.