#WordsWeLove: Recycling Junk, Stunner Shades, & Misplaced Commas

Welcome to the first installment of Words We Love, a new MarketSmiths feature where we capture copywriting in the wild and highlight content that caught our eyes and won our hearts.

Nice Name: Recycling Junk with USAgain

While walking around in Brooklyn, I spotted this collection bin and had to snap a pic. It wasn’t the bright green paint that grabbed my attention, but the clever company name—one of the hardest things to get right.

Why We Love It

Pronounced “use again,” the name immediately conveys what the for-profit recycling company is all about. It suggests a number of alternative yet evocative readings: “us again” inspires community and a resurgence of neighborliness; “USA gain” elicits a sense of national service.

Most importantly, all these readings align with the company’s mission of doing good, staying green, and fueling local economies.

Good Sign, Bad Sign: Crunch Gym’s Summer Student Special

Another awesome street find, the sign’s hip design and stunner shades instantly target its desired audience. When it comes to words, Crunch gets one thing very right and one thing… well, not so right.

Why We Love It (& Kinda Hate It)

Tongue-in-cheek, slightly absurd, and clever (get it, classes?), we adore this ad’s playful approach. One thing any good summer student should realize, however, is that the comma has no place there.

While rules were made to be broken and grammar can occasionally be bent for effect, this just looks lazy.

Stay tuned for the next installment of Words We Love!  

A winsome wordsmith, Gregory M. Lewis loves nothing better than absorbing new information and crystallizing it into clear, captivating copy. Greg brings his incisive insight and easy-going approach to every project. In his free time, the Chicago native can be spotted at Nets games, art galleries, and local concerts in Brooklyn.

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Digital by MadPipe. Photography by Chellise Michael.

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