Words We Love: Smart Ass Fans & Timeless Slogans

Here's how Big Ass Fans is using eyebrow-raising copy to make the mundane exciting.

Words we love

Welcome to another installment of #WordsWeLove, where we shout out, give props, and rain praise on extraordinary copywriting.

What a Smart Ass Ad

Have you seen that viral video of Sir Patrick Stewart (aka Captain Jean-Luc Picard of the starship Enterprise) teaching his girlfriend how to do a quadruple-take? (If not, watch it now—it’s pretty adorable.)

That was our exact reaction when we saw this magazine ad for Big Ass Fans.

Cursing can be a little risky, but these guys pull it off perfectly. Fans aren’t normally that provocative—this is how you make a boring subject matter fun and interesting.

Immortal Taglines

We love classic slogans—we’ve even listed our top 10 taglines before. That’s why this stellar infographic by the good folks of Australia’s M2 On Hold caught our eye. Not only are these slogans brilliant examples of copywriting, but the graphic also effortlessly walks you through the evolution of taglines in time. We’re lovin’ it!

Stay tuned for the next installment of #WordsWeLove!

Lucy Dotson

Lucy Dotson

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