#WordsWeLove: The Joys of Summer & Breaking $1 Billion

Welcome to the second installment of #WordsWeLove, where we shine a spotlight on copywriting that wins our hearts, stimulates our minds, and puts a smile on our faces.

The Joys of Summer

Spotted on a Hudson Grace store in Marin County, this gorgeous copy elegantly plays out the simple pleasures of summer. Although not their original content–the phrase can be spotted across the internet–it’s strategically on-brand for this chic home décor store and entrancing for anyone passing by.

In case you can’t make it out in the photo above, the copy reads:

Summer.

Hair gets lighter.
Skin gets darker.
Water gets warmer.
Drinks get colder.
Music gets louder.
Nights get longer.
Life gets better.

Breaking $1 Billion (Almost)

We recently stumbled across Bisnow, a commercial real estate e-pub for the DC area and became mesmerized by their writing style.

Playful, smart, and hilarious, their content grabs your attention, conveys their message, and injects some serious personality to a typically buttoned-up industry.

Check out their hysterical achievements listed on their entertaining About page. The “long walks on the beach” is an awesome touch, too.

Stay tuned for the next installment of #WordsWeLove! 

Alexandra Machover

Alexandra Machover

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Digital by MadPipe. Photography by Chellise Michael.

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