Boxes & Blurbs

Here's how to get the most out of a tiny space.

tilted box

If I had more time, I would have written a shorter letter (Je n’ai fait celle-ci plus longue que parce que je n’ai pas eu le loisir de la faire plus courte.). –French mathematician Blaise Pascal

Brevity is the soul of wit. –Shakespeare

Less is More

Fewer sentiments yield more oomph. That’s always been the case, and never more so than now.

Long scrolling pages. Short snippets of copy. As website formats tighten, wordcount shrinks.

And so it should. Short form copywriting is all the rage. A blurb might be 50 words. A nugget 30–as a lead-in to a staff bio page, a press page, a form, or the like.

A box might contain 20 crisp words–with a read more button beneath. A caption is even smaller: 4 words? 8? Maybe.

Make it Snappy

Enter MarketSmiths. Why? Because forget the time: we have the skill. And we can say what you need in the tightest of spaces. Let’s talk.

Jean Tang

Jean Tang

A champion of high-end content, Jean is a living tribute to copywriting for humans. In 2012, at a TEDx talk, she declared her now widely viewed “War Against Bland.” The visionary founder of MarketSmiths, Jean leads her growing team to captivate, inspire, and motivate readers. She has helped thousands of global clients generate revenue from words (up to 12,000% ROI), and transformed the writing of hundreds of seminar attendees at the SXSW Interactive Festival (2014 and 2015), SXSW V2V (2014), the Small Business Summit (2014, NYC), and other venues.

More from MarketSmiths

Nike has been breaking barriers in both the sports world and the real world since the 1970s.

Inclusive, Controversial, Innovative: How Nike Became the Most Influential Apparel Brand in the World

eye close up

3rd Person Singular: Copywriting Services & the Direct Address

Brand messaging copywriting

The Branding of a President

Your tech blog should tell a story of change.

Why Your B2B Tech Blog Should Tell a Story of Change—and How to Make it Happen

Inc 5000 content agency

M/WBE certified enterprise.

Design by WorstOfAllDesign. Digital Strategy by MadPipe. Photography by Chellise Michael.