If I had more time, I would have written a shorter letter (Je n’ai fait celle-ci plus longue que parce que je n’ai pas eu le loisir de la faire plus courte.). –French mathematician Blaise Pascal
Brevity is the soul of wit. –Shakespeare
Less is More
Fewer sentiments yield more oomph. That’s always been the case, and never more so than now.
Long scrolling pages. Short snippets of copy. As website formats tighten, wordcount shrinks.
And so it should. Short form copywriting is all the rage. A blurb might be 50 words. A nugget 30–as a lead-in to a staff bio page, a press page, a form, or the like.
A box might contain 20 crisp words–with a read more button beneath. A caption is even smaller: 4 words? 8? Maybe.
Make it Snappy
Enter MarketSmiths. Why? Because forget the time: we have the skill. And we can say what you need in the tightest of spaces. Let’s talk.