Your company’s services are prized assets for government agencies, universities, hospitals, and other crucial institutions. They stand to benefit enormously from your value—and you in turn to gain another large-scale, multi-million dollar project. But first, you need to put together a winning response to their RFP—and get awarded the work.
The Frankenstein Effect
If you’re like most businesses, you don’t have the bandwidth to write these from scratch. So you end up cobbling together disparate information, spot-editing, and crossing your fingers that other factors (your reputation, relationship with procurement, pricing, etc.) will make up the difference.
Written largely by executives and their beleaguered staffers, RFP responses often belie the sheer scale of their associated projects. We’ve seen them be riddled with repetition, flat and disengaging language, Frankenstein-esque copy-and-paste jobs, and fragmented plans meandering over multiple pages.
In our hands, this wouldn’t be the case.
RFP Responses That Win
A MarketSmiths RFP response stands heads and shoulders above your competitors’. Whether a template you can draw from for future RFPs, or a standalone customized response, it’ll be obvious to your audience what your competitive differentiators are—and how they benefit the project at hand.
- A theme emerges right from the get-go—and stays clear and memorable throughout the document.
- Your company’s bid is human, meaningful—and unforgettable.
- Each answer becomes intentional, purposeful, and powerfully clear.
With crystalline language and forthright objectives, our RFP copywriting positions your solution as the only desirable choice. The result makes winning worthwhile—and deliciously, consistently repeatable.