ICYMI: Google’s Rebrand & Emoji Mania


Too busy to catch all the latest creative news? In Case You Missed It (ICYMI) has you covered, curating the hottest stories in copywriting, creativity, branding, and digital innovation.

Today’s edition rounds up the smartest takes on Google’s makeover, the importance of fonts, and how emojis are changing the way we communicate throughout our digital lives.

Google’s Radical Revamp

Google, the unavoidable, undisputed behemoth of the Internet, underwent a couple major makeovers recently.

First, the company restructured, renaming the new parent company Alphabet, of which “Google” is just one of many companies within it.

Other exciting projects under Alphabet’s umbrella include Calico, which aims to increase the human lifespan, and Nest, the smart-home thermostat.

It’s an ambitious move, to say the least. But should we all take such daring risks? Fortune explores what Alphabet can teach us about leadership and what it takes to succeed.

Google’s (Maybe Not So) Revolutionary Rebranding

Shortly after unleashing Alphabet, Google unveiled a new logo—a change that’s either subtle or earth-shaking, depending on how much of a typography/branding/design nerd you are.

The search giant dropped its old-timey serifs, which harkened back to the days of the printing press, for a sleek new sans-serif wordmark.

Curious about its older iterations? Watch Google’s logo evolve over time in an animated GIF, along with other major brands.

Love the sans-serif look? Check out Mashable’s imaginative take on how our other favorite brands would look without those antiquated serifs.

OMG: Emoji Mania

While emojis don’t really have a place in professional copywriting, they’re just about everywhere when it comes to social media and casual convos.

In fact, according to a new study from Facebook, kids these days are almost never using “LOL”—instead, they’re using “haha,” “hehe,” and (you guessed it), emojis.

Speaking of studies, did you ever wonder what’s the most popular emoji in your area? Check out Swiftkey’s awesomely interactive graph about the most-used emojis in every state.

And finally, we just can’t stop watching this new French ad from McDonalds where everyone’s got an emoji-head.


It’s a maybe creepy, maybe cool, definitely fascinating, as highlighted by AdWeek.

That’s it for this edition of ICYMI—keep your eyes peeled for the next curation of copywriting, creativity, and branding awesomeness.




Gregory Lewis

Gregory Lewis

A winsome wordsmith, Gregory M. Lewis loves nothing better than absorbing new information and crystallizing it into clear, captivating copy. Greg brings his incisive insight and easy-going approach to every project. In his free time, the Chicago native can be spotted at Nets games, art galleries, and local concerts in Brooklyn.

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