RAD-vertising: How to (Properly) Crash an Apple Party

Recently, we raved about the genius of Dunkin’ Donuts’ Super Bowl-crashing #DeflateGate tweets. But, as they say in Seattle, that was sooo two months ago.

Watch Out: Raining on Apple’s Big Day

This week brought us a new unholy Twitter Godzilla: Monday’s Apple product launch, in which nerd king Tim Cook revealed a mind-boggingly thin new MacBook and the Holy Grail that is … (cue the choir) … the Apple Watch.

Apparently, this time, rival social media teams were ready, Twitter decks locked and loaded with an artillery of party-crashing tweets designed to steal Apple’s limelight.

There were slightly puzzling visuals of Twinkies on wrists from Hostess, a clever “ours are thicker” pancake promo from Denny’s, and Reebok’s sly, “Can someone tell us what they said about the #AppleWatch? We were on a run.”

But RAD-vertising’s fave tweet has to be Corona’s breezy view of a guy with a watch tanline reclining on a beach.

bottle-601566_1280

This Corona beach campaign has been around since before beer had bubbles. But if there’s any way to jar people out of slavishly drooling over a piece of overpriced metal and glass, it’s a snapshot of a blissful, sandy, tech-free utopia. With beer. Now, that’s how you crash an Apple party.

Jackie Potts

Jackie Potts

An astute forecaster of trends and demographics, Jackie’s traffic-generating online pieces have drawn millions of hits. Jackie honed her snappy and sophisticated writing style as a news and entertainment reporter for The Miami Herald, The Chicago Tribune, The Los Angeles Times, and Entertainment Tonight (online). Her voice is strong and subtle. She’s authored first-person blogs for celebrities, and interviewed Forbes 100 CEOs. She’s experienced in entertainment, fashion, and health writing, and has a passion for finance and investing. Jackie resides in Los Angeles.

Contact MarketSmiths!

Reach out to learn more and get captivating copywriting.

  • This field is for validation purposes and should be left unchanged.

Your Thoughts On this Topic

More from MarketSmiths

How My Chemical Romance uses teasers to seduce fans.

How My Chemical Romance Teases Their Audience—and Why You Should Too

Copywriting: copy and content are not the same

Copy vs. Content: Similarities, Differences, and Why You Should Care

A drawing of Donald Trump with the American flag in the background.

Trump’s Senseless Speeches (And Why They Actually Make a Little Sense)

healthcare technology

How Technology is Reshaping the Healthcare Industry 

MarketSmiths ®

Copywriting for Humans ®

Inc 5000 agency

M/WBE certified enterprise.

Digital by MadPipe. Photography by Chellise Michael.

Content Marketing Services

Stay in Touch

Join our mailing list to get actionable business, marketing, and content insights.

Thank you! We'll be in touch from time to time.