RAD-vertising: How to (Properly) Crash an Apple Party

Recently, we raved about the genius of Dunkin’ Donuts’ Super Bowl-crashing #DeflateGate tweets. But, as they say in Seattle, that was sooo two months ago.

Watch Out: Raining on Apple’s Big Day

This week brought us a new unholy Twitter Godzilla: Monday’s Apple product launch, in which nerd king Tim Cook revealed a mind-boggingly thin new MacBook and the Holy Grail that is … (cue the choir) … the Apple Watch.

Apparently, this time, rival social media teams were ready, Twitter decks locked and loaded with an artillery of party-crashing tweets designed to steal Apple’s limelight.

There were slightly puzzling visuals of Twinkies on wrists from Hostess, a clever “ours are thicker” pancake promo from Denny’s, and Reebok’s sly, “Can someone tell us what they said about the #AppleWatch? We were on a run.”

But RAD-vertising’s fave tweet has to be Corona’s breezy view of a guy with a watch tanline reclining on a beach.

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This Corona beach campaign has been around since before beer had bubbles. But if there’s any way to jar people out of slavishly drooling over a piece of overpriced metal and glass, it’s a snapshot of a blissful, sandy, tech-free utopia. With beer. Now, that’s how you crash an Apple party.

An astute forecaster of trends and demographics, Jackie’s traffic-generating online pieces have drawn millions of hits. Jackie honed her snappy and sophisticated writing style as a news and entertainment reporter for The Miami Herald, The Chicago Tribune, The Los Angeles Times, and Entertainment Tonight (online). Her voice is strong and subtle. She’s authored first-person blogs for celebrities, and interviewed Forbes 100 CEOs. She’s experienced in entertainment, fashion, and health writing, and has a passion for finance and investing. Jackie resides in Los Angeles.

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