RAD-vertising: How to (Properly) Crash an Apple Party

Everyone had a tweet lined up in response to the Apple Watch launch—but Corona stole the limelight. Here’s how you crash an Apple party.

corona ad

Recently, we raved about the genius of Dunkin’ Donuts’ Super Bowl-crashing #DeflateGate tweets. But, as they say in Seattle, that was sooo two months ago.

Watch Out: Raining on Apple’s Big Day

This week brought us a new unholy Twitter Godzilla: Monday’s Apple product launch, in which nerd king Tim Cook revealed a mind-boggingly thin new MacBook and the Holy Grail that is … (cue the choir) … the Apple Watch.

Apparently, this time, rival social media teams were ready, Twitter decks locked and loaded with an artillery of party-crashing tweets designed to steal Apple’s limelight.

There were slightly puzzling visuals of Twinkies on wrists from Hostess, a clever “ours are thicker” pancake promo from Denny’s, and Reebok’s sly, “Can someone tell us what they said about the #AppleWatch? We were on a run.”

But RAD-vertising’s fave tweet has to be Corona’s breezy view of a guy with a watch tanline reclining on a beach.

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This Corona beach campaign has been around since before beer had bubbles. But if there’s any way to jar people out of slavishly drooling over a piece of overpriced metal and glass, it’s a snapshot of a blissful, sandy, tech-free utopia. With beer. Now, that’s how you crash an Apple party.

Jackie Potts

Jackie Potts

An astute forecaster of trends and demographics, Jackie’s traffic-generating online pieces have drawn millions of hits. Jackie honed her snappy and sophisticated writing style as a news and entertainment reporter for The Miami Herald, The Chicago Tribune, The Los Angeles Times, and Entertainment Tonight (online). Her voice is strong and subtle. She’s authored first-person blogs for celebrities, and interviewed Forbes 100 CEOs. She’s experienced in entertainment, fashion, and health writing, and has a passion for finance and investing. Jackie resides in Los Angeles.

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