What are the Components of Great Content Strategy?

At MarketSmiths, our 35-point quality control process keeps our copy consistent, aligned, and fool-proof.

kitchen prep

At MarketSmiths, our 35-point quality control process is our addictive secret sauce. We spoon it over every word you see; revel in its wow effect on clients and readers alike; use it as a panacea for the corporate blands. And won’t ever compromise its recipe or rigor.

So what’s in the sauce?

Ha. You thought we’d tell. Not so fast there. Together, our 35-points of quality control create a blend sweeter than grandma’s apple pie; richer than Peter Luger’s steak sauce. We won’t tell you exactly how it’s done—but we do stand by its ability to turn innocent words into crisp little engines of strategy. And we will give you the basics: the A, B, Cs.

The A: Consistency

Great copywriting ought to be consistent. Whether you’re hiring us to write 5 web pages or 200, a weekly blog or a seasonal white paper, all must channel the same tone, quality, depth, structure, style, formatting tics, and substance.

Our 35-point QC Process ensures consistency across our work. It assures the existence of a theme, along with the absence of repetition. It eases one phrase, point, paragraph, and page into the other. Proven and systematic, it guides copy like a Sherpa towards your company’s Mt. Everest: new leads, eager conversions, gratifying recognition, and widespread impact.

The B: Alignment

No matter how big your company, how established, how rewarded or admired, your brand has a signature voice. And with our QC Process, we deepen and enforce it across your marketing assets—no matter how many MarketSmiths copywriters are involved.

The C: Fool-Proof Precision

Our QC process ensures we back our writing with razor-sharp proofreading and editing skills. With 35 points of QC behind us, we never leave a word out place or a point un-established. It’s an airtight method for ensuring your copy is clean, sparkly, and ready for the eyes of world.

Salivating yet? Try our sauce out for yourselves.


Alison Weissbrot

Alison Weissbrot

Alison is an editor and blogger of all trades. She began her career by writing restaurant reviews and recipes as well as opinion pieces on college student life. After months exploring her wanderlust as a digital editorial and production intern at an award-winning travel journalism site, her creative mind and precise editing skills led her to become a master of short, snappy copy. She’s all about tone, and her honest and witty writing style can infuse personality into the dullest of topics.

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