Finding social content to share: It’s a bit of a daunting task for most organizations.
But you can build a stock of shareable content to fill up your feeds on Facebook, Twitter, LinkedIn, Snapchat—or any other platform. All it takes is just a bit of creativity and a short time investment every day.
Whether you want to find great content on your own or chose a copywriting agency to augment your team, here are five easy sources to find content:
1. Original Photos and Video
Hire someone good with a camera to snap photos, or produce short videos, of your team as they work, your clients, and projects. Even after one day of shooting, you’ll build up a stock of images in a variety of settings that can be used to promote your brand, products, and expertise.
For instance, if you work at a real estate company, you could take photos of your finished or in-progress buildings, along with photos of your team working in the office. Likewise, if you’re in the insurance industry, you could highlight the people and places you help keep safe.
2. The News
You likely read your industry’s trade publications and you keep track of relevant topics by creating Google Alerts and RSS feeds for industry blogs. When a piece of important or compelling news arises that affects your industry or an industry your company services, you’ll want to post about it that day, or the following day if you missed it.
3. Follow Influencers on Twitter
On Twitter, build up a list of coworkers, competitors, journalists, and thought leaders who comment on your industry regularly. Twitter is often the first place you’ll see breaking news—you’ll sometimes find great photos too, plus links to content you wouldn’t have found elsewhere. Of course you can re-share this content on social networks other than Twitter, too.
When you come across a tweet you think your clients or customers would find interesting, go ahead and retweet it. Even better, add your own unique take on the item when you re-share. And don’t sleep on the power of the comment—commenting on someone else’s post is a great way to build a following.
4. Look for Upcoming events
There are all sorts of things on the calendar that affect your customers and clients—and these events can spark great social content too. If you’re a hospitality consultant, look at ways to discuss your presence at upcoming conferences. Restauranteurs can share what they’ll be paying attention to at an upcoming food festival, and any industry can discuss how their clients are handling business challenges at the trade show of the year.
5. Flickr, Google Images, and More
Finally, if you’re at a loss for content, there’s a limitless font of images available online, whether you pay for a subscription stock photo service or find free resources. You can search through multiple libraries at once on the Creative Commons website – just make sure the license listed below the photo allows you to share it for commercial purposes.
As you build your presence on social, there are of course many more sources for great content. But if you are just getting started, this list is a great place to start.
At Marketsmiths, we’re a copywriting agency with a knack for augmenting your content creation process or taking the lead. To find out how we can help, get in touch.