MarketSmiths Receives Minority- and Women-Owned Business Enterprise Certification

Estimated reading time: 6 minute(s)

Jean Tang, MarketSmiths CEO

Brooklyn, New York – August 1, 2017 – Today, MarketSmiths, a copywriting agency dedicated to words that work, announced that it has been granted Minority- and Women-Owned Business Enterprise (MWBE) Certification by New York’s State Department of Economic Development, Division of Minority and Women’s Business Development (“NYS ED”). The coveted certificate promotes economic equality, and encourages women and minority business owners to take advantage of business opportunities within New York State.

MarketSmiths is one of the only content agencies to gain inclusion in NYS ED’s Directory of MWBE-certified firms.

While awaiting its certification, MarketSmiths completed several projects for government agencies and companies that would otherwise have benefitted from a vendor with MWBE status. Specifically, in 2015, MarketSmiths revised the website of the New York City Department of Sanitation, almost in its entirety.

“We are so pleased to be recognized as one of many honorable, hard-working minority- and women-owned businesses (MWBE) in New York State,” said Jean Tang, MarketSmiths CEO. “I’m excited to add to our list of clients a bevy of government agencies, non-profits, and enterprise companies that care about providing opportunities to businesses like ours: businesses that represent diversity and reinforce crucial, fortifying values.”

Jean founded the content agency in 2010 in an attempt to revamp companies’ copy and vanquish bland writing. Her family hails from Taiwan and as a first generation Asian-American, Jean, a former lawyer, faced a particular challenge stepping out of the norm of a professional career. Earning the designation of MWBE gives MarketSmiths new opportunities to scale and be recognized as a thriving minority business.

MarketSmiths will be applying for similar status in New York City and the federal government.


About MarketSmiths:

Based in Williamsburg, Brooklyn and obsessed with quality, MarketSmiths is a copywriting agency dedicated to words that work. Past and current clients include Panasonic, LinkedIn, and Pearson. For more information, go to


Kelly Marciano


(347) 620-4099


Posted in

Samantha McLaren

Having worked as a ghost tour guide for five years, Samantha knows how to get a reaction using only words. Hailing from bonny Scotland, she spent years gathering weird, eclectic experience (from laboratory assistant to radio DJ to Sunday school teacher) before finding her true calling–writing. She came to New York to see what MarketSmiths could teach her, and never left. Copywriter by day, amateur horror writer by night, she has a passion for words and is drawn to the strange and unusual.

Leave a Reply

Your email address will not be published. Required fields are marked *

More from MarketSmiths

To keep your brand fresh, keep evolving your message.

How to Refresh Your Brand and Captivate Customers Again—Essentials for Economic Recovery

Here are a few examples of ways people and companies around the world are lifting hearts and minds in the face of the Coronavirus.

In A Pandemic, Inspiration Might be the Only Thing You Can Provide (But Boy, Does It Matter!)

image of lighthouse representing how communication can shine a light in the darkness

Your Silence Will Be Noted: 3 Reasons Not to Go Dark In a Crisis

image of toy figures separated by glass representing social distancing due to coronavirus

Company Culture, Meet Social Distancing: 4 Ways Our Team Is Staying Together While Working Remote

Subscribe to hear more from MarketSmiths!

Something went wrong. Please check your entries and try again.
Content Marketing Services

Stay in Touch

Join our mailing list to get actionable business, marketing, and content insights.

Thank you! We'll be in touch from time to time.

Powered byRapidology