Estimated reading time: 12 minute(s)
Here at MarketSmiths, we’re all about creative copy and marketing! Being that it’s the Fourth of July, we thought what better way to celebrate than to highlight some awesome examples of incorporating the Fourth of July into your marketing vernacular through clever marketing campaigns, photos, and slogans.
While holiday-themed marketing is nothing new, sometimes it helps to look back at some of the best examples of brands taking the patriotic theme and running with it. Besides, the holidays are valuable trending topics for any brand, and definitely something you should be keeping an eye on. Every holiday represents an opportunity for brands to capitalize on and captivate audiences in the name of the season and find a way to align your marketing with them.
Learning the right way to use these festive themes can make all the difference between a campaign that makes sparks or burns out.
Jamba Juice: Proving simple is sometimes better
In 2015, Jamba Juice released a single picture of a smoothie placed in front of an adorable set up of sliced bananas, blueberries, and strawberries. The setup resembled an American flag.
This simple set up was both eye-catching and embodied the patriotic spirit without being overwhelming or “in your face.” When holiday marketing is too over the top, it can do more harm than help and push customers away instead of pulling them in.
While some companies try to go over the top with holiday themed marketing, Jamba Juice’s simplistic approach is refreshing to say the least.
UrbanDaddy: Give the public something both fun and useful
UrbanDaddy took a very different approach to their Fourth of July marketing. Instead of simply decking things out in red, white, and blue, UrbanDaddy created a map of New York City that highlighted the best places to watch the fireworks, with some food and drink spots along the way. The map could be used by residents and tourists to help plan their Independence Day festivities.
This approach worked well for UrbanDaddy, because it not only provided a useful service for people related to the holiday, but also because it gave people a reason to look into UrbanDaddy’s business as a whole. As an application that helps people find food, shopping, and nightlife activities, Urban Daddy was able to not only help people out on the holiday, but encourage them to give their application a try.
Fresh: Clever captioning is a must!
In skin-care brand Fresh’s Fourth of July email newsletter, they incorporated not only the colors and theme of Independence Day, but also included the clever play on words: Red, White, and Beauty.
What is interesting about this approach is that it not only includes a patriotic message and visual front and center, but it also gives a better understanding of the brand and what they sell. Witty language is a great way to announce holiday deals and caption social media photos that are sure to boost engagement.
Clever wording is great for winning your customers’ attention, because it captures memorable phrases that keep people coming back to your company, long after the holiday is over.
Other great examples of Fourth of July wordplay (something we love) include:
Xbox: Hop in a game and make some fireworks. #FourthofJuly
LUSH: Happy Fourth of July! Here’s to life, liberty and the pursuit of happiness (and great hair). 🇺🇸🇺🇸🇺🇸 #fourthofjuly
Micheal Kors: Red, white and chic: happy fourth of July! 🇺🇸
New Amsterdam Spirits: Straight up independence #4thofJuly #independenceday
USAA: Remember those who served
While getting in on some of the best parts of holiday campaigns is great, it’s just as important to remember the reason for the holiday in the first place.
In 2018, USAA took the Fourth of July to give thanks to those that have fought for the United States and those still fighting. They Tweeted a simple photo of flags lined up in neat rows with the caption:
“….And the home of the brave.
Happy 4th of July. To all those who have served and those who stood beside them to preserve our independence, thank you. #IndependenceDay #4thofJuly2018”
Much like Jamba Juice, USAA proved that simple is not only sometimes better, but also all the more powerful. Avoiding coming off as gimmicky is a good way to earn the respect of customers both old and new.
Red, white, and you!
Whatever you decide to do for your Fourth of July campaigns, be sure to remember to also take some time to celebrate Independence Day.
Happy Fourth of July from everyone here at MarketSmiths!