How Technology is Reshaping the Healthcare Industry 

With digital transformation disrupting industries, advanced technologies like AI, VR, and telehealth are key indicators of healthcare technology becoming a much-needed asset. As the global population begins to navigate life after the pandemic, people are increasingly more aware of their health—mentally and physically. But for some, there might not be enough traditional resources to fulfill their medical needs. 

Whether users are receiving virtual consultations from the comfort of their homes or relying on an app to connect them to licensed therapists, healthcare technology offers solutions—accessibility and holistic healthcare—that we all desperately need in the digital era. 

So which companies are pioneering this healthcare transformation, and what can we learn from them?

Centralized, unified healthcare 

We’re familiar with subscriptions that are personalized to our diverse lifestyles and interests. From vitamin boxes to skincare samples to even artisan cheeses, there’s a subscription service for anyone and anything. 

Now, imagine personalized healthcare. 

When we think about scheduling a doctors’ appointment for an annual check-up or an ongoing ailment, there’s usually a deep reluctance that follows. From booking weeks or even months in advance to searching for different doctors for every part of the body, managing health is not exactly a walk in the park. 

That’s how healthcare technology companies like Tia and Forward are changing the game. 

Tia is a healthcare platform that offers holistic healthcare for female bodies. Its care model specializes in thorough personalization for each user so that they can receive the proper treatment they need in any specialization—whether that’s mental health, gynecology, or long-term disease prevention. With a centralized, virtual space for records, consultations, and private discussions about one’s overall wellbeing, Tia chips away at the modern inconveniences of healthcare. 

Forward takes on a similar personalization approach. After a user completes their candidate screening questionnaire, the company emails a detailed report of a recommended plan. Not only does it pair users with doctors most fitted for their needs, but it also performs genetic evaluations for future risks, gives access to 24/7 online care, and helps maintain general aspects of health. 

Navigating healthcare is undoubtedly tricky and time-consuming. Tia and Forward—among other companies—aim to change the narrative, allowing users to streamline their services into something they can rely on limitlessly. 

For high-converting copy and content, get in touch with MarketSmiths today.

Accessibility through virtual platforms 

During quarantine, we were forced to quickly transition and adjust to virtual settings: for work, doctor’s visits, classes, and even grocery shopping. This shed light on two realities: we were not prepared to deal with the consequences of a global pandemic, and accessibility was always possible to implement, but it never fully was. 

Headspace Health, an award-winning wellness and meditation app, shares a rich variety of meditations that help alleviate both everyday and long term stress. From managing pain to processing negative emotions, Headspace guides its users through mindfulness exercises that, while not being a permanent treatment, are supplemental to lifestyle improvement and happiness. 

The app allows people of all backgrounds to access its services. With an extremely user-friendly interface, a library of audio meditations, and the ability to map progress online, Headspace fosters a welcoming, trustworthy virtual space for people coming from varying experience levels. Whether their calendars are jam-packed with back-to-back meetings or empty with hours upon hours of idle time, users can trust Headspace to be a part of their daily routine. 

Both Tia and Forward also take advantage of healthcare technology to provide online services and individualized care for users—but that doesn’t mean they completely eliminate the need for physical visits to the hospital. According to the Mayo Clinic, about 25% of their visits are now made virtually, helping to improve quality of care and patient satisfaction. It saves time and money, while also giving patients a choice in receiving their services in person or online. 

Healthcare technology gives power and freedom over to the user. By elevating services to a virtual platform, it allows people to make impactful choices that are no longer hindered by a lack of accessibility.

MarketSmiths Case Study: AMR Care

AMR Care was an established elder care service that wanted to get the word out about an exciting new program—companions trained to bring disabled or elderly arts fans to New York exhibitions and shows. But how to balance the emotional appeal of the service with a premium tone? AMR Care was stumped—and needed solutions fast. But MarketSmiths quickly rose to the challenge, our copy promising sophisticated Manhattan experiences without ever forgetting the humanity of our audience. Combined with elegant design from Red & Company, our new copy soon caught the eye of cultured seniors—and boosted AMR Care’s brand. 

Read the full study > 

The future of digital healthcare

For companies that want to revolutionize the way people approach their health, digital transformation is a necessary next step. 

In 2019 alone, the global digital health market was estimated to be worth $175 billion U.S. dollars—and it’s projected to reach an impressive $660 billion dollars by 2025. The marriage between healthcare and technology is a monumental, noteworthy one. There is great potential in the direction that the industry is going.

When it comes to accessibility and versatility, healthcare technology paves a promising path for other industries to quickly follow. If there’s anything the pandemic has taught us, it’s that all services and technological tools exist to better the quality of life for all people. Tia, Headspace Health, and Forward are just a few of the many companies who bring this into their care philosophy, attracting and retaining committed users along the way. 

Shi-won Oh

Shi-won Oh

Former 6th Grade ELA teacher, now copywriter, Shi-won loves to use writing as a tool to empower, educate, and entertain. She enjoys collecting books for her library, daydreaming about Middle Earth, and searching for the coziest Korean restaurants in Queens.

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