Cryptocurrency is the talk of the town—from music and entertainment to digital art and meme culture. Though buzzwords like non-fungible token (NFT) and blockchain fill the media, 24% of American adults don’t even understand how cryptocurrency works. But what if this knowledge was accessible to everyone, regardless of their background in investing or finance?
Coinbase, one of the first major crypto businesses to go public in the U.S., is revolutionizing how we bank, invest, and exchange money—bringing everyone along for the ride. “For first-timers, experienced investors, and everyone in between,” Coinbase invites a growing audience to learn about cryptocurrency, manage their portfolio, and make investments under one secure platform.
While buying cryptocurrency continues to grow among American adults, a lack of understanding is the single biggest barrier to investment. Learn how Coinbase is building an inclusive crypto-culture by investing in educational, accessible messaging—and making financial freedom attainable to everyone.
“New to cryptocurrency? Not for long”
If Coinbase’s clean, minimalist website is an indication of who it is, this is a company dedicated to clarity and accessibility. For first-time crypto users especially, you immediately get the sense that they are here to simplify the process: “Coinbase is the easiest place to buy and sell cryptocurrency. Sign up and get started today.”
Even if you don’t sign up, they recognize that digital currency is a complex concept with confusing terminology—and they don’t fault you for not knowing everything. With tips and tutorials, market updates, and a comprehensive glossary filed underneath their learn section, they establish themselves as your partner in navigating the quickly evolving world of cryptocurrency with clear, helpful explanations. For Coinbase, this knowledge shouldn’t be reserved for an elite group of money managers. It should be freely available to anyone eager to learn.
“Security for your peace of mind”
People and businesses need to trust that their money is in good hands—especially in the world of cryptocurrency. Building this trust begins with transparent, honest messaging. It’s not enough to say, “We take careful measures to ensure that your bitcoin is as safe as possible”—that’s why Coinbase goes beyond this to explain how they safeguard your digital currency.
Instead of overwhelming you with information, they explain their processes in a digestible way while demonstrating how they align with payment industry best practices. Their language is brief and straightforward, even when it comes to complex data security measures related to storage and encryption. A word of advice, marketers? Follow Coinbase’s lead by sharing just enough to explain, but not enough to overwhelm. Your audience will thank you—there’s a reason why Coinbase is leading this space.
MarketSmiths Case Study
An independent investment advisory firm with over $50B in AUA sought to refresh its marketing strategies and build its growth prospects, having previously relied on referrals for new business. Without internal staff to bolster the new marketing initiatives, the firm reached out to MarketSmiths for our copywriting savvy. Since 2018, our copywriting team has helped the advisory firm on a range of projects, including web copy, brand content articles, thought leadership, an internal style guide, and more.
“Our mission to increase economic freedom in the world”
In a crowded market, Coinbase emerges as a leader in pursuit of an admirable mission: to empower more people to create a better life for their families. For them, this begins with an ethical economy, “If the world economy ran on a common set of standards that could not be manipulated by any company or country, the world would be a more fair and free place, and human progress would accelerate.”
While this messaging is aspirational, Coinbase is already promoting financial equality by providing the resources and guidance that many people need to get started. While changing the global economy may be a lofty goal, they are already one step closer to achieving a more fair and free economy.
Coinbase: the home base of cryptocurrency
Imagine not understanding cryptocurrency and finding Coinbase, a company committed to leveling the playing field and making financial freedom available to everyone—while consistently leading cryptocurrency exchanges in terms of selection.
In doing so, they are expanding their audience and changing the world of finance by opening the door to anyone who knocks—a lesson all marketers can take with them.
Ready to invest in success? Our writing team can help you educate and empower your readers with best-in-class copy.