How KnowBe4 is Building the Army to Combat Ransomware

Ransomware is one of the biggest cybersecurity threats companies face. Here’s how KnowBe4 is fighting back with a human-centered approach.

Photo by Milosz Klinowski via <a href="">Unsplash</a>
Photo by Milosz Klinowski via Unsplash

Businesses across the globe have endured a lot in the past two years. From shifting to remote work, to losing employees during “The Great Job Migration,” to increased security threats targeting company data, leaders and their employees have to be more vigilant than ever when it comes to their data.

Among the various cyberthreats out there is ransomware — one of the most frequent, and expensive forms of cyberattack currently plaguing businesses. 

These attacks are complex, but essentially any individual with a computer and wifi can carry them out. When a hacker successfully encrypts files, the victim needs a mathematical key that only the hacker knows. In order to retrieve the key, the victim is ordered to pay hundreds to thousands of dollars to the hacker. These ransoms are then used to fund future attacks, which is why this threat is so prominent and ongoing.

The cost of ransomware attacks worldwide is projected to reach $20 billion in 2021, and will exceed $265 billion within the next decade. In an effort to combat this looming threat, companies like KnowBe4 are educating, training, and raising awareness to help companies all over the world protect themselves and join the fight against cybercriminals. 

Approaching cybercrime from the inside out  

In an article for Forbes, KnowBe4’s founder and CEO Stu Sjouwerman discussed the SolarWinds hack that occurred in December 2020, and offered advice for preventing future attacks. In what’s now known as Solorigate, hackers were able to infiltrate SolarWinds, a company that provides software to help businesses manage their networks. Among its victims were Microsoft, Intel, Cisco, The Department of Homeland Security, and more. 

Sjouwerman advised businesses to be proactive in preparing for breaches, and placed an emphasis on creating a “security culture” within organizations. This culture he’s referring to involves conducting regular security awareness training so employees know how to identify and report suspicious activity. 

The transition to remote work has opened the door for more cyberattacks, as company data is now located on various devices and servers. KnowBe4 understands this new and unique challenge, and levels with their customers by speaking to their specific issues. Consisting of cybersecurity veterans, their team is on top of the latest trends and issues facing businesses today, and they align themselves with that.

KnowBe4’s messaging resonates with their audience because it proves they understand the intricacies of ransomware attacks. With Kevin Mitnick, named the most wanted hacker in the 1990s, as their Chief Hacking Officer, clients feel confident they’re getting solutions from the experts. The company understands the general challenges associated with cyberattack, but they also acknowledge that every company is different. KnowBe4 is a partner in fighting crime for any and all businesses, and their ability to hear and address everyone’s concerns is part of what makes them so appealing. 

They also pride themselves on being a great company overall. More than 50% of their team members are women, compared to the average 20% in most companies, and they’re ranked 16 on the Glassdoor Best Places to Work of 2021 list. Additionally, they’re dedicated to sustainability, committing to reaching net zero carbon emissions by 2040 and increasing the use of renewable energy by 25% by 2025. These positive aspects help this company stand out against the competition, and makes partnering with them feel even more rewarding. 

Learn why the best return on your marketing dollar comes from copywriting.

One size does not fit all 

As part of the services they deliver, KnowBe4 gets that every company, and their security needs, are different. 

KnowBe4 is the world’s first and largest new-school security awareness training and simulated phishing platform. This means that their approach isn’t static, and requires more than just handing over security tools. Their process starts with a baseline test, then progresses onto guiding and training people on how to handle cyberattacks. Their process is simple to understand and follow, and remains consistent.

Additionally, these services are curated specifically for each company. Depending on what their struggles are, and what they’re looking for out of a security or phishing solution, KnowBe4 tailors their service to the individual company. It’s important to this company that their customers don’t just feel like another customer. They make an effort to hear and address specific concerns to build a framework that works for each individual company. This detail matters and makes all the difference when it comes to garnering support for KnowBe4’s services and overall mission. 

MarketSmiths Case Study

Having developed a thriving credit management business stateside, Regal Credit Management wanted to expand to the United Kingdom. However, with scarce experience across the Atlantic, it was hard to get the right tone for British customers, especially ones unfamiliar with credit management. But after tapping MarketSmiths (especially the resident Brits!) Regal—known as PM Credit Management in the U.K.—soon found the right path. With tight deadlines, we revamped everything from Regal’s website to promotional flyers to product names—all to make them sing for new British audiences. Our hard work soon paid off. Regal quickly saw increased client interest and used our copy to boost its credentials with partners in London. In short, we’ve helped secure Regal a foothold in the old world—and get the British public on the road to stronger credit. 

Read the full case study >>

No company left behind 

KnowBe4 leads the cybersecurity space with a collaborative mindset and is founded on the idea that we are all capable of protecting ourselves when we work together. The company leads with encouragement, rather than fear, which makes their resources more approachable and less intimidating. 

They promote the idea that cyberattacks are a result of human error, and on their about page, the initial tagline reads “Human error. Conquered.” Instead of valuing profits, they emphasize the value of building a human firewall. At their core, they’re a company built on the idea that when we work together, we can fight threats and bring about real change. 

Solving this issue goes beyond just raising awareness and providing support. It needs to be handled on the government level, too, including addressing international implications. was recently launched by the U.S. government to provide some guidelines and support surrounding ransomware, but there is even more that needs to be done—including regulating cryptocurrency as a whole in an effort to weaken its influence on ransomware. 

To further their mission, and in participation with European Cybersecurity Awareness Month, KnowBe4 and OneLogin, another security solutions provider, have partnered with Security Serious to set a new Guiness Book of World Records for most views of a cybersecurity lesson video on YouTube in 24 hours. It’s the first attempt at this record ever, and it’s all in good fun to raise awareness of increasing ransomware attacks. 

KnowBe4 has become a leading voice in cybersecurity awareness, and is tackling ransomware head on. Their “all for one and one for all” attitude is crucial to the fight against cyberattack, as it can’t be fought by one single company, or industry. Everyone from business owners to legislative officials have to be on board when it comes to fighting cybercrime—and KnowBe4 is here to see that through. 

Are you in need of copy that spreads your message further? Our team of passionate writers are eager to join your team in pushing your mission forward. Contact MarketSmiths today

Katie Bashista

Katie Bashista

Contact MarketSmiths!

Reach out to learn more and get captivating copywriting.

  • This field is for validation purposes and should be left unchanged.

More from MarketSmiths

Hands typing on keyboard

Writing Your Way to Success: Why Quality Copywriting is a Startup Essential

Photo: National Cancer Institute via <a href="">Unsplash</a>

Telehealth: Understanding & Marketing A Rising Giant

Carbon Counts is making a difference with mobile gaming.

How Carbon Counts Uplifts Its Players Through Mobile Gaming

Effective marketing slogans help, but aren't sufficient.

More Than Good Slogans: The High Bar of Effective Copywriting

Inc 5000 content agency

M/WBE certified enterprise.

Design by WorstOfAllDesign. Digital Strategy by MadPipe. Photography by Chellise Michael.