The Rise of Wearables: Advancing the Future of Healthcare

Wearable technology offers users a comprehensive understanding of their health. Here's how data-driven messaging helps wearable tech companies connect to their customers.

marketing healthcare wearables

Today’s wearables can seemingly do anything. From step count and heart rate to sleep tracking and lung monitoring, wearable technology is rapidly advancing to give users a comprehensive understanding of their health. At a moment when all eyes are on health and healthcare, this technology has continued to build momentum—with usage increasing from 9% to 33% in just four years.

What began as a simple way to track fitness has evolved into a powerful tool that healthcare professionals can use to leverage real-time health insights and better support patient needs—empowering those patients to take control of their health journey. During a global pandemic, this could be the difference between monitoring lung function and discovering problems earlier on, or potentially losing a life. 

Amid a booming market, the wearables that get it right are connecting with their consumers via accurate, data-driven messaging—inspiring a new generation of proactive individuals who are agents in their own health. The result? A more engaged healthcare community that has the potential to get ahead of health problems before they arise. 

Effective wearable devices provide personalized health insights 

Health is a unique journey that varies from person to person. No two people feel or experience symptoms, treatments, or environmental factors exactly the same way—and wearable technology is increasingly attuned to this.

Features like 24/7 heart rate monitoring, sleep analysis, and temperature sensors record how your one-of-a-kind body responds to fitness, stress, fatigue, period cycles, and more to help you learn more about your health on a daily basis.

The Ōura Ring is one wearable committed to elevating consumers’ personalized health journey. Their mission is to combine, “advanced machine learning and health technology to help you focus less on tracking your day, and more on living your best life.” Their tagline? A wearable that “adapts and responds to you”—and only you. 

This is a powerful way of incentivizing individuals to raise questions or concerns with their providers, based on information specific to their needs. Maybe they are worried about inconsistent sleep cycles, or perhaps their resting heart rate seems unusually high. 

This information gives users heightened visibility into their health so that they can then become more proactive about addressing those needs and leading a healthier life. Many modern wearables can even integrate with healthcare systems so providers have access to this information in real-time, prior to an appointment or procedure. 

MarketSmiths Case Study 

A $3.6 billion wearable technology company has a life-changing product with the power to transform how both organizations and individuals approach wellness and health. The company is on a mission to elevate performance, drive success, and fuel organizational growth—one person at a time. 

In order to achieve this, the company tapped MarketSmiths to write compelling copy for a new product-focused section of its website. Fully informed by field insights, the MarketSmiths-crafted website copy articulates how the product drives meaningful, quantitative behavioral change across industries, attracting organizational decision makers and driving measurable revenue lift. 

Wearables sell empowerment to patients and providers 

The past few years have been defined by events out of our control, but personal health doesn’t have to be one of them—especially with the benefits of wearable health technology.

The FitBits, Garmins, and Apple watches of the world have tapped into the power of empowered users. In an era of telehealth and healthcare apps, people want their healthcare experience to be supportive, accessible, and transparent. More so than any other industry, people need to feel safe and reassured when it comes to navigating health crises or concerns. 

In fact, 75% of users agree that wearables help them engage with their own health more significantly. In turn, this incentivizes behavior that reduces hospital visits and readmissions due to poorly managed personal health. 

While wearables can improve patient engagement, they aren’t exclusive to any one audience. Though brands like Garmin heavily market to athletes and fitness gurus, wearables have become increasingly mainstream for everyday people, too. 

The reality is that everyone’s health journey matters—and being equipped with personalized insights and a proactive mindset is valuable to everyone. Ōura reiterates this by marketing a product that is “Built for everybody.” Whether you’re a pro-athlete optimizing performance or simply someone striving to improve their personal wellbeing, their brand reinforces how revolutionary healthcare can be when everyone is included and has access to the information they need.

Leaning into the data-driven future of healthcare 

While some wearables boast different features related to sleep, recovery, and fitness, one thing is consistent across the board: the future of healthcare is data-driven. 

From patients and providers to athletes and every day, engaged users, data is the key to unlocking important health insights that can transform user behavior and create a healthier world—one that is quite literally in touch with healthcare needs. 

That said, concerns surrounding user security and privacy are an ongoing component of this conversation—especially as healthcare systems look to create a cohesive, integrated ecosystem with individual users’ devices. The wearables that get ahead of their competitors will continue to prioritize transparency when it comes to both health-related questions and data.

For high-converting copy and content, get in touch with MarketSmiths today.

Wearable technology will only continue to grow

A report from Mordor Intelligence projects that the wearable technology market is expected to reach $74 billion by 2026. As this technology continues to advance, and healthcare systems inevitably shift in the wake of the pandemic, the possibilities for wearable technology are endless—and only expected to grow. 

The brands that wear their heart on their sleeve—or rather, their wrist—will be remembered as transparent, accessible, and supportive. 

Get a healthy dose of copy whenever you need it. Reach out to our team of copywriters today. 

Olivia Watson

Olivia Watson

Affectionately nicknamed Lib by her friends and family, Olivia has always found a home in books and the places that safe keep them. You can often find Olivia browsing the fiction aisle at the nearest library, a cup of tea in hand. Her passion for language brought her to the Canary Islands last year, where she taught creative writing to elementary students.

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