Farming and food production are hugely important for feeding our ever growing world. Beyond that, sustainable farming practices are necessary to ensure a safe and habitable earth for future generations. Nutrien is a sustainable agriculture company paving the way towards better farming, with a commitment to “feeding the future” by “transforming agriculture.”
In their own words, “Nutrien is the world’s largest provider of crop inputs and services, playing a critical role in helping growers increase food production in a sustainable manner.” They share their message through uplifting and inspiring web copy that speaks to the growing demand for sustainable solutions. Leading the way towards a wholesome and nourishing future for all residents of the planet, Nutrien is “grow[ing] our world from the ground up.”
As a sustainable agriculture company, Nutrien is clear on their obligation to bring solutions to climate change and the world of agriculture at large. Their website uses pithy slogans that describe their mission while also instilling a sense of hope. It’s a hard task to move the world towards more sustainable practices, and Nutrien is not afraid to take the lead.
Use clever marketing for clever solutions
Climate change and growing population rates are scary problems to talk about. It can be tricky to discuss these dark topics as a brand. But Nutrien manages to inspire action through their messaging and talk about the more scary sides of climate concerns in a productive, educational, and constructive manner, all to help highlight the importance of their work. “Plant what’s possible. The future needs food. And the only way we’re going to feed everyone is to lead the agriculture industry in innovation and bold new thinking. With each nutrient, each solution, each day, we’re growing a better world around the world.”
Far from being a syntax couch potato, Nutrien invigorates and motivates audiences through fresh copy that plays with words. When it comes to Nutrien’s purpose, they have “ten billion reasons why” they do what they do. “Our purpose starts with the soil beneath our feet and the global challenge of feeding nearly 10 billion people by the year 2050. We cultivate solutions for growers so they can increase food production sustainably for generations to come. We aim to make key transformations through ambitious commitments that drive systemic change and lead the next wave of agriculture’s evolution.”
Nutrien’s use of wordplay here helps to lighten the frightening and sobering statistics they share while also demonstrating their commitment to solving the challenges we face. Rather than shying away from the staggering projection of “10 billion people by the year 2050,” Nutrien uses this statistic in their mission statement to show audiences that they’re up to the challenge and driven by the opportunity to make a positive impact.
We crafted sparkling copy for HR products
Known for smart and capable HR products, PeopleDoc makes life simpler for corporations around the world. But as her company grew, marketer Jolene Nicotina found she needed help too—especially with a constant stream of blog posts, lead generation content, and more. But after tapping MarketSmiths, Jolene found the help she needed. We offer sparkling copy whenever PeopleDoc needs it, saving Jolene time and growing web traffic at her company by 40%.
Show the bright future ahead
Unfortunately, sustainable agriculture practices are not the norm in farming. Nutrien is trying to change that. Their website focuses on the future: “Feeding the future sustainably.” With “six sustainability commitments for 2030,” Nutrien leads the way toward a new normal: one that protects and feeds the planet at the same time. “By the year 2030, we aim to make key transformations through ambitious commitments that drive systemic change and lead the next wave of agricultural evolution.” Shaping their mission as “the next wave of agricultural evolution” inspires audiences and demonstrates Nutrien’s position as a game-changer in the world of sustainable agriculture—and beyond.
Nutrien’s purpose is clear: to secure a pleasant future for all with the help of sustainable agriculture. Their web copy goes beyond a simple description of their achievements. They discuss the future in hopeful and bright terms to inspire and instill faith in their audience. “At Nutrien, our purpose is to grow our world from the ground up. As the world’s largest provider of crop inputs, services and solutions, Nutrien plays a critical role in feeding the future by helping growers to increase food production in a sustainable manner. We’re moving the agriculture industry and the world forward – today and for generations to come.”
Thanks to Nutrien, the future of agriculture is sustainable, responsible, and equitable, and with engaging web copy to back it up, it’s clear that they have no doubt that they’re efforts are changing the world for the better.
Looking to highlight your brand’s sustainability efforts in a way that will encourage audiences? Humanize your web copy with MarketSmiths.
