Your boss just acquired a new email list and wants to do a marketing campaign, starting yesterday. It’s a big, hot project, but you know the perfect freelance writer to make it happen. They’re experienced, reliable, and knowledgeable… but they’re also booked solid for the next two months.
Now what?
If you have a freelancer you just love, chances are their other clients love them, too. The really good writers are first come first serve and book up fast, which means you can’t just pull them into a big project like you could a staff writer.
With an expert team of writers at your disposal, though, who know your brand and are available whenever you need them, your content strategy keeps flowing—even if a huge boulder falls into the middle of the stream. With that, here are the top 5 reasons a team of writers brings power to your marketing:
- Freedom of scale. Sometimes you need two writers, sometimes you don’t need any. And sometimes, your company makes a huge, newsworthy acquisition that requires press releases, website overhauls, and more. A strong partnership with a copy team means that they can grow (or shrink) alongside your needs—no scrambling necessary.
- Brand consistency. A team of writers are used to sharing ideas, reviewing each other’s work and covering for each other leads to greater uniformity, even if they work in parallel to cover large amounts of work. There’s no need to get a number of new writers up to speed quickly—everybody already speaks the same language.
- No missed deadlines. We’ve all felt the pressure of being pulled in several directions at once, with everything due at the same time. Pulling in your team whenever you need extra hands means no deadline shuffling or asking for extensions.
- Streamlined onboarding. Training new marketers takes time and investment. But when you partner with a team of writers, you only need to do it once. If your copywriting team changes down the road, a dedicated content strategist handles the onboarding. When you meet your new writer, they’re already up to speed.
- Consistent staff. For better or worse, turnover is a fact of life in the work world. And ending a job can be just as process-intensive as starting one. With a team of writers at the ready, however, you’ll never have to scramble to find a quick replacement for an in-house writer. Instead, you can find the perfect new person while your team takes on more of the load.
Want to have a team of talented writers at your disposal? We’re here to assist.
