Two scoops of your favorite ice cream. Planting yourself in the A/C all day. Cannon-balling into the nearest pool.
It’s summertime and we’re all looking for ways to refresh.
In content and copy, “refreshing” is getting lots of attention as well. Many of the calls into MarketSmiths headquarters are from business leaders seeking to enliven an outdated brand image. It makes sense: businesses need to invest in modern, crisp, clean, and, yes, revitalizing, web copy for their customers.
And we’re here to help them do it.
Read on for a few recent examples of website refreshes for which we’ve penned the copy:
Aptum: Technology for the Times
When it comes to data and storage, Aptum has been helping companies design and deploy the right technology for the moment for the last 20 years. Having partnered with them on a number of messaging initiatives, we hit the ground running when they asked for a web copy rewrite. We armed them with a new positioning line—Technology for the Times—and led a total website copy overhaul in record time.
Massumi + Consoli: Standing Out
Massumi + Consoli holds a very specific and crucial role as counsel to mid-market private equity firms. They needed a voice and tone that was both authoritative and accessible, one that highlighted their experienced chops all across the sector without getting too in the weeds. We collaborated with their team and the result is a new website that showcases this dynamic and growing law firm.
UKG: Transforming Employee Experiences
UKG, a renowned and award-winning HR tech company serving over 80,000 businesses worldwide, sought MarketSmiths’ expertise for a fresh campaign tagline and audience-centric Careers landing page. Our team crafted clear, navigational eyebrow text, coupled with aspirational headlines and snappy copy, inviting readers to explore and discover a workplace where they can “Work with purpose—whatever your purpose.” This strategic approach not only enhanced UKG’s brand appeal but also reinforced their commitment to innovation and employee satisfaction.
USPack: Aiming for First in Last Mile Logistics
With close to 40 years as a leading national final mile logistics provider, USPack was ready to elevate their brand image and web presence. Already successfully working with our team on blog posts and case studies, they were certain we’d nail the web copy for their refreshed site, as well as their new healthcare website—and hit the mark we did! The website text is full of choice informational nuggets to attract organizations, from national retail brands to big box retailers to major healthcare centers.
Check out their website and the USPack Healthcare website
Also read the Case Study about our work for USPack’s thought leadership.
Is your website due for a summertime spruce-up? We can jump in wherever you’re ready.
The MarketSmiths Team
