If you’ve ever done marketing or content strategy for an enterprise, you probably know that getting it approved is half the battle. But before that even happens, many enterprises struggle to single out what’s needed, define content parameters, and find someone with bandwidth to take it on. Then, the real challenge begins.
Before updating a line of messaging or publishing a new piece of content, you may have to get multiple departments to sign off on it. Opening that Pandora’s box can lead to endless rounds of revision, opposing opinions, and a vicious cycle that keeps your content locked up for weeks.
By the time it’s finally ready to go, your content has become irrelevant.
“Any man who falls behind is left behind.”
While there’s no hard-and-fast rule for how often you should post content, once a week is a good guideline for blogs, with 3-5 times a week the norm for social media posts. In an enterprise, where the lead-up to publishing involves seemingly infinite rounds of approval, that’s a hard pace to match.
Even laying aside new content, simply bringing your brand up to speed is an ongoing task. Technology and design trends are constantly changing: just look at Amazon’s recent overhaul of no less than 50 logos. Standards for written and video content are also in flux as social media platforms proliferate and AI sets new expectations for what’s possible.
The bottom line is: you need to be ready to deliver a sparkling new piece of content or update a core messaging component at the drop of a hat. If you can’t keep up with the dizzying pace of modern life, your enterprise will look confused or behind the times. With countless competitors waiting to step in and replace you the moment you fall behind, that’s a risk you can’t afford to take. Remember the pirate code: any [brand] who falls behind is left behind.
A very particular set of skills: how MarketSmiths solves slow-moving content
At MarketSmiths, we don’t have siloed departments or slow-moving sign-offs. What we do have are a very particular set of skills: skills we have acquired over a very long career of writing for enterprise clients. Our lean, fast-moving teams deliver content for dozens of companies simultaneously, all with quick turnaround times and in-the-moment messaging.
With our finger on the pulse, we know how to speak to the current market. Writing for a range of clients, we’re constantly gaining on-the-ground knowledge, up to date on everything from the latest AI trends to the best down-home restaurants in Tennessee.
We familiarize ourselves with your brand through a deep-dive kickoff call, guided by a set of tailored questions to help us understand your industry, audience, and vision. Through powerful strategy and meticulous quality control, we create solid content that aligns with your objectives and speaks to your customers—delivered on an accelerated timeline to keep your brand up to speed.
Deliberate, in-the-moment messaging for enterprises
Enterprises have to be deliberate. It’s a product of their massive scope of work and the global audience they serve. But you don’t have to sacrifice speed for deliberate messaging.
MarketSmiths delivers speed and strategy, partnering with enterprises to deliver rapid, brand-aligned content that reflects the latest industry trends, SEO tactics, and consumer values. In a market that often feels like a revolving door, that means your brand will live to see another day.
