Succinct, sustaining, and whole, adaptive content is the holy grail of cross-channel and multi-platform marketing. Stacked together or on their own, these untarnishable bricks of messaging powerfully communicate what you stand for.
Before it’s conceived, adaptive content is formless: it takes shape around what your company values, and how your audience stands to benefit. You can then use and reuse each piece across digital channels. They’re short enough (or adaptably short) to fit into a tweet, juicy enough to sprout long-form content, versatile enough to string together, and potent enough to persuade in one gulp.
To create engaging adaptable content, we soak in what’s important to you, and assess how it impacts them. We explore the options—and when we’re done, you’ll have flexible, evergreen content that’s as appropriate on your business card as it is on a billboard. You may even gain new insights in the process.
To learn how MarketSmiths can help you stack your bricks, fill out our Contact form, and we’ll be in touch!