Ali Doyle

Do you know the first thing we copywriters reach for before we write a single word? A pen? Paper? No, we reach for the toolbox.
Okay, it may not be fire-engine red and fitted with trays that fold out, but a copywriter’s toolbox is every bit as real, functional, and essential to the job as those you’d find on a construction site.

This month, the rivers of our major cities will run green, folks in green top hats will fill our pubs, and shouts of “sláinte!” will be heard from town to town. No, it’s not an alien invasion. It’s the one day of the year when we’re all a little Irish—St.