Growth has been a major theme at MarketSmiths this past season. It’s the subject of our weekly staff powwows; the impetus for exciting new initiatives; the nudge for a shifting business model.
In a business, growth can butt heads with initial objectives.
New leads. For a growing business, they’re promising, sexy, and lucrative. Especially when you know your product or service will make their lives easier by tenfold. The problem is, whether you’re selling to consumers, corporate enterprise businesses, or somewhere in between, you may not yet be a speck on their radar.
As the summer (reluctantly) fades away, we’re reflecting on the past season here at MarketSmiths. As always, our day to day has been fascinating, with incredible projects and dozens of clients whose services and products we seriously adore. This post is written with gratitude toward all of the clients and referral partners that have contributed to our busy summer—and to the amazing team of writers that tackle their projects so competently and intensely every week.
Your company’s services are prized assets for government agencies, universities, hospitals, and other crucial institutions. They stand to benefit enormously from your value—and you in turn to gain another large-scale, multi-million dollar project. But first, you need to put together a winning response to their RFP—and get awarded the work.