How to Measure Compelling Writing—and Replicate it Time and Time Again
People think that writing is just about putting words on paper—but compelling writing is so much more.
The Not-So-Perfect Getaway: How Travel Ads Use Irony to Market Majestic Destinations
The pandemic led to notable shifts in travel and tourism trends, forcing marketers to adapt. Here’s how they changed their tourism marketing strategy.
The Taste of Comfort: How Building a Brand on Connection Made Nescafé a Worldwide Coffee Marketing Sensation
Coffee culture fosters social interaction—and Nescafé knows that. Here’s what marketers can learn from the instant coffee brand when trying to maintain an edge in a competitive industry.
