I love Advent Calendars. As a kid, my brother and I anxiously awaited the candy my mom gave each of us after opening one of the calendar’s 24 daily windows. Will it be a caramel or a butterscotch or a Hershey’s kiss? [More]
Hello, marketing blog readers! I have a question for you. It’s a slight departure from my usual “5 Tips for Better Marketing Copy” format, but stay with me.
Here’s my question: What the heck is going on?
Yesterday, riding the subway from Brooklyn to Manhattan, [More]
Every year around this time my email inbox starts filling up with newsletters—more newsletters than usual (because, like a good marketing copywriter, I subscribe to an absurd number of newsletters, and my inbox is stuffed with subject lines that read “Buy This!,” “Read This!,” and “Don’t Miss This!” on the daily). [More]
In honor of Hispanic Heritage Month, MarketSmiths has authored a four-part series on Hispanics in the marketplace. Below is Part 4 of the series. Additional series topics include: Latino market trends; Hispanic consumer myths that are hurting your marketing strategy; [More]
In honor of Hispanic Heritage Month, MarketSmiths is authoring a four-part series on Hispanics in the marketplace. The series covers everything from consumer trends and marketing myths, to how to craft healthcare campaigns that are tailored to Hispanic healthcare needs. [More]