Amanda Cargill

Amanda Cargill is a Brooklyn-based writer, video producer, and marketing communications strategist specializing in food, travel, culture and lifestyle content in domestic, multicultural, and international markets.

image of branded patches representing brand awareness

Marketing in Obscurity: How to Build Brand Awareness That Works

We need SEO, you say. We need thought leadership. We want eyeballs. 
We hear you x 50. The first step to creating an online sales engine is brand awareness—whether you build it by optimizing your appeal to search engines, attracting a human audience with smart insights (and yeah, a cool brand identity), plastering the subways with your clever/catchy ads, maybe getting sued by the feds in your home country (and capture tons of publicity), and so forth.

MarketSmiths ®

Copywriting for Humans ®

For insights on brand positioning and corporate thought leadership.

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Digital by MadPipe. Photography by Chellise Michael.

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