Perfection is overrated. As authenticity becomes more important in marketing, here’s what marketers need to know to keep it real.
“Which fresh flowers last the longest?”
“When does the post office on 86th Street open?”
“Where should tourists stay in Seattle if they want to be near restaurants and shopping?”
At the time of this writing, the above three questions were my three most recent Google searches.
Of all the possible questions marketing professionals ask, the one I’ve recently heard most often is some variation of the following: “How do I ensure my content is not just seen and shared, but seen and shared by the right people?”
When you evaluate the stats and the stakes, it makes sense that marketers are obsessed with specificity.
Bye-bye B2B and B2C. The dynamic duo of marketing is dead.
Extreme? Yes. But also true…ish. Marketing in the 21st century is not your mother’s marketing. Thanks primarily to the internet, the way people connect to and with information has changed dramatically in the last decade.
If you want to engage women with your next campaign, make sure you’re doing it the right way. Women communicate differently than men—and the better you understand how that plays out in the marketplace, the more successful your next campaign will be.