“Which fresh flowers last the longest?”
“When does the post office on 86th Street open?”
“Where should tourists stay in Seattle if they want to be near restaurants and shopping?”
At the time of this writing, the above three questions were my three most recent Google searches.
Of all the possible questions marketing professionals ask, the one I’ve recently heard most often is some variation of the following: “How do I ensure my content is not just seen and shared, but seen and shared by the right people?”
When you evaluate the stats and the stakes, it makes sense that marketers are obsessed with specificity.
’Tis the season! Awards season, that is, and no there’s no bigger awards than the Oscars. But just because marketing copywriters can’t do 18 variations of a regional Australian accent—Hello, Meryl!—and look as good in a tux as Clooney (or do we?), doesn’t mean we don’t deserve applause for our work.