Anne Paglia

From selecting the right thought leader within your organization to crafting compelling content across platforms, we share tips for creating a winning thought leadership strategy for your business.

Content strategy lays the groundwork for results-driven writing. Before partnering with a copywriting team, use these questions to understand how they will align with your strategies to produce on-message, on-brand work.

Pre-launch audits are a frequently forgotten step in the website copy creation process—but an absolutely necessary one. In this blog post, we’ll explore why your marketing team should consider adding a website audit into your pre-launch checklist.  

When Wendy’s CEO Kirk Tanner shared plans to update the chain’s menu pricing strategy, outrage was swift. According to the company, it was all one big misunderstanding. Here’s what happened and why it matters for your business. 

While countless commercials delivered on celebrities and laughs, a few shone above the rest in terms of strategy, memorability, and long-term brand building. Here are the seven Super Bowl LVIII commercials that took home the trophy.