A Composer’s View: How Shifting To The Reader’s Viewpoint Put Money In My Pocket
Copywriter and composer Brett Crudgington shares why writing from your audience’s perspective is the only surefire way to get them on board.
Brett Crudgington
Encountering the silken voice of Brett Crudgington, you may find it hard to resist (an appointment). And so starts another MarketSmiths copywriting success story. Brett draws upon his natural gregariousness, creativity, and entrepreneurialism to bring our raw talents to the attention of enterprise companies and agencies worldwide. Outside of MarketSmiths, Brett is an accomplished jazz pianist (classically influenced). He both composes for companies like Hendrick’s Gin, and teaches an ongoing roster of private students. Brett’s soundtrack for this Purina Puppy Chow video for Buzzfeed has been seen by 4.1 million viewers.
