Can a website speak to both B2B and B2C audiences? Apeel’s web copy shows us how to strike the perfect balance between the two voices with fun, fresh, and informative copywriting for sustainable materials.
People are more interested in investing than ever before. But few of us know where to start. Wealthfront, an automated portfolio management service, wants to help. Learn how they’ve mastered the art of speaking to Millennials to reach the next generation of investors.
Copywriting for SaaS (software as a service) comes with a unique set of challenges. In this post, we’ll break down what makes copywriting for SaaS so challenging, and why clarity always trumps smart talk—even for the wittiest of audiences.
Non-native English speakers outnumber their native counterparts. This means that, depending on the situation, there’s a good chance that many of your readers will be non-native English speakers. How can you ensure that your copy connects with this growing audience?