Email signatures. Weekly calendar events. Even employee autopay. Some things in business you can set and forget. Your website isn’t one of them.
Many companies put a lot of effort into the launch of a website and then don’t touch it for years on end.
As copywriters, we love grammar—and we love when it’s used correctly. We’re the sort of people who point out errors in menus to our waiter (politely, of course). We relish spotting the occasional misspelled word in a novel. And we consider unfriending people who use the wrong form of “your.”
So when Yvonne Mason, a retired English teacher, pointed out the flaws in a letter from President Trump, we rejoiced at finding another grammar nerd on our team.
Our guest writer Nadia Buza explores how expert content marketing can enhance your company in more ways than you might think…
An organization is, in many ways, like a car.
Both are single entities made up of independently operating parts, with every component working together to achieve one goal: momentum.